But the primary political effect seems to be indirect, in that it's the campaigns» (and outside groups») television spending that's
driving other advertisers to less - crowded outlets.
Not exact matches
Social is much more complex than most
other forms of advertising and very foreign in nature to most
advertisers who are used to a more numbers -
driven analytical approach.
RAW and Smackdown, on the
other hand, have always been and will always be ratings -
driven, forcing them to focus on bringing in as many eyeballs and
advertisers as possible.
-- candidates will get a clue and start buying Adwords with their name, but also the name of their opponents (hint: the latter won't like and will take it out on Google)-- everytime there'll be big news (hurricane, breaking news, Paris Hilton's latest...) which tends to draw lots of eyeballs to Google, expect the whatever - happened - today keyword to point to the page of a candidate's site with his / her position on the topic du jour — opponents will urge their supporters to engage in whack - an - adword games (also known as click fraud) to cost as much money per click as possible to the
other campaign and
drive up cost of acquisition of a new visitor to the
advertiser's site.
CEO Jeff Dittus explains that their methodology «allows political
advertisers to accurately micro-target digital ads
driven by voter registration records and hundreds of
other characteristics, while respecting privacy.»
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other link types.
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Some keywords will always have a ton of
advertisers bidding on them, they'll always cost more than the
other keywords getting you ad clicks, and they will always
drive a higher percentage of unwanted cases to your firm.
The Auto Insurance Network uses real - time bidding technology powered by Katch that enables
advertisers to reach certain consumers shopping for auto insurance based on service coverage areas,
driving history, home ownership, and
other factors.
We believe our ability to compete depends primarily on the reputation and strength of our brand as well as our reach and ability to deliver a strong return on investment to our
advertisers, which is
driven by the size of our Ad - Supported User database, our advertising products, our targeting, delivery and measurement capabilities, and
other tools.
I have no reason, on the basis of
other stuff you've written, Seth, to doubt your good intentions, but let's point out the obvious: A marketer making the case for the reduction of online anonymity, along with ad -
driven companies like Facebook, Google, and HuffPo (don't you think they'd love to have real identities to sell to
advertisers?)