The result was a vicious circle: A focus on down - market brands reinforced bourbon's uncool image, which
drove young consumers further away.
Not exact matches
«What's
driving it is the mistrust of
consumers with restaurants, and particularly the
younger generation, [which] is looking for greater transparency,» he says.
Younger consumers and busier lifestyles are
driving off - premise trends.
Experience -
driven campaigns are social currency for
young consumers who grew up with the ability to share things instantly.
As
young people become
consumers, they will
drive the growth of the organic foods market, Hannigan predicts.
«The use of premium spirits in cocktails is being
driven by
younger, more affluent
consumers, who may be drinking less, but who are drinking better quality,» Samaroo explains.
«The
consumers driving the trend forward are more likely to be
younger consumers rather than their older counterparts — although older people are quickly realizing the benefits of following flexitarian or vegan diets,» said Mogelonsky.
Nielsen data shows that the American whiskey category typically appeals to
younger consumers than Scotch, with growth
driven by premium brands.
According to a number of Chinese supermarket operators, expats are still the largest purchasers of muesli, yet
young, health - conscious white collar workers are
driving sales growth among the local
consumer market.
The rise of a drinking culture at Chinese social gatherings, along with increased disposable income among
younger consumers, are set to
drive the Chinese spirits market through a CAGR of 15 % over 2016 - 21, says GlobalData, a recognized leader in business intelligence and analytics.
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the
young consumers who
drive the sneaker market.
Educators can create the spaces for this youth -
driven work in schools, communities, and even policy settings — helping to support
young people as both knowledge creators and knowledge
consumers.
«Apply this formula to a rear - wheel
drive sedan and they might be able to go after a
younger consumer who is bored with the played - out BMW 3 - Series but wants to move out of their Soul they have had since college.»
Small, premium vehicles are not a tough sell to
younger consumers seeking to
drive a car with an upscale image and the latest in technology.
If a larger, older population is spending less and the
younger population is too small to
drive up
consumer spending, weaker overall demand for products and services could restrain GDP growth and inflation over the long term.
As the Chicago Imagists continue to gain renewed traction,
younger artists like Orion Martin and Mathew Cerletty are exploring the inexplicable realities of our hyper mediated
consumer -
driven world.
As The Times reported last September, a move by a host of corporations with global markets to shift operations to renewable energy sources is in part
driven by concerns of
young consumers:
Africa's growth is
driven by a number of factors, including increased foreign direct investment, improved demographics supplying Africa with a
younger and better educated workforce, improved physical and digital infrastructure and a growing
consumer middle - class.
In parallel, demand for personal finance and mobile payment solutions is increasing,
driven by the appetite from the
younger generation of
consumers known as «Millennials»: recent research by Visa in the UK revealed that more than 53 % of people aged between 18 and 34 are regularly using mobile banking apps.