People often whine about the «
duplicate content penalty «on Google, but I've always regarded it as a good thing.
Most marketers and developers don't pay much attention to this little detail but as Ann Smarty points out in her post on this issue, failing to include a trailing slash can potentially lead to 302 redirects, a 404 page not found messages or even
a duplicate content penalty.
This is done to avoid
a duplicate content penalty.
Not exact matches
If you need more information about remedying either of these first two Panda -
penalty factors —
duplicate content and low - quality inbound links — try these helpful articles: