Everyone wants space during the all - important holiday shopping season and
during other big retail stretches — such as the back - to - school season.
Not exact matches
, but for authors who place a great deal of importance on seeing their book stocked in physical
retail stores, then the
bigger your publisher, the more muscle they probably have to get that nationwide store distribution, and possibly pay for displays or
other merchandising
during your book's launch.
Watch out for
retail credit card offers: Stores and
other credit providers may offer opportunities for one day discounts or for placing
big ticket items on an installment plan with no interest charges
during a promotional repayment period.