Not exact matches
Amazon enables overseas purchases (and
charges an extra, unjustified $ 2 on every
e-book purchased outside the USA), and Kobo quickly built relationships with overseas vendors, enabling Kobo users
to buy
e-books in their local currency (often
at lower prices than in the US), and Sony makes no distinction about US versus non-US buyers, so Sony users can purchase anywhere.
So it was an easy decision for the clients
to participate and benefit: Trident would only
charge its customary commission based on revenues received by the authors, and Trident would not become an
e-book publisher, profiting
at the client's expense, being a rights holder, and finding itself potentially in an adversarial position with authors.
So, the book industry is basically saying they'd prefer
to proceed in the more generally accepted capitalist format: you
charge a lot up front
to recoup initial marketing or R&D or production costs, and the price diminishes over time — or, as I think will be the case with
e-books, you
charge too much
at first, figure out no one's going
to buy the darn things
at 15 balloons, and settle in
at $ 9.99 within a few years.
This is also the place where you can post request for an
e-book that will be made available
to you
at the most nominal
charges.
I don't actually know if they're still enrolling books in it
at all, now that the person in
charge has left B&N, but when I scheduled mine (almost 2 months in advance), the «rule» was that the book had
to have never before been available as an
e-book, and you had
to put it up exclusively for Pub It for its first month.
On the one hand,
charging the same price (or more) for an
e-book as a hardcover seems ludicrous, but
at the same time, the publishing industry has long struggled
to survive, as there is little if any money in books these days.
Now let's take a look
at how much three independent booksellers are
charging for the same
e-book, via their partnership with the Google eBookstore: Alibris will sell it
to you for $ 18.17, Powell's would like $ 24.81, and Joseph Fox Bookshop (a small indie in my hometown of Philadelphia) wants $ 27.95.
Recently, I sat down with Ian Freed, an Amazon vice president in
charge of the Kindle,
to get a sneak peek
at the new Kindles and discuss
e-books and the Kindle business in general.
Under the retail model, which print books are all sold under and some
e-books are still sold under, the publisher sets a «list price,»
charges the retailer some percentage of that price (usually around 50 %), and the retailer is then free
to sell the book for the price they choose:
at the list price,
at some discount, even
at a loss if they want.
They aren't looking
at the number of indie authors who are able
to live off of their earnings — and do so by
charging well below the $ 9.99 price that seems
to be the cut off for most
e-book buyers.
This reminds me of how the head of MacMillan — I think that's who it was — back
at the start of the agency pricing debate tried telling everyone that publishers had double
charges on editing, cover design and layout, among others, when it comes
to e-books and print books.
If you're wondering about how much
to charge for your
e-book, let me take a moment
to beseech you
to please price it
at least
at $ 2.99.
When Amazon began selling
e-books, it
charged $ 9.99 for many of them, often selling
at a loss
to fire Kindle sales.
It's the other terms of the deal that he was swayed by: for example, the fact that Amazon was going
to come out with an
e-book version within a matter of days after the book was finished, and then follow that quickly with a paperback — and that both were going
to be sold
at a cheaper price, instead of the traditional industry's approach of trying
to charge print prices for electronic books.
«After carefully weighing the evidence, the court agreed with the Justice Department and 33 state attorneys general that executives
at the highest levels of Apple orchestrated a conspiracy with five major publishers
to raise
e-book prices,» the assistant attorney general in
charge of the DoJ's antitrust division, Bill Baer, said.