Sentences with phrase «e-books as loss leaders»

It started with Amazon discounting e-books as loss leaders to spur the adoption of e-readers (Kindles, specifically).

Not exact matches

That's a problem for book publishers, considering e-books are the fastest growing segment of the publishing industry — and Amazon has a reputation for driving down the cost of e-books, treating them as loss leaders as a way to sell more Kindle devices.

If Stromberg says the model is working — and companies like Oyster can treat their e-book inventory as loss - leaders — it may be because the models work like gym memberships: everyone pays, but few actually use the facilities.

I don't think e-Book subscription systems, like Kindle Unlimited is sustainable, except as loss - leaders.

But expect that if e-books come to be treated as main sources of publisher revenue rather than as loss leaders, or as sub-rights-books subsidized by the print versions: Expect e-book prices to rise.

Amazon had pretty much cornered the e-book market by using either the Kindle, or the content, or both (depending on who you talk to) as a loss leader.