Sentences with phrase «e-commerce pure plays»

Recently we have witnessed the birth of Pop - Up Stores 2.0, led primarily by a number of high flying e-commerce pure plays hoping to drive market awareness.

Not exact matches

A recent report from industry group Cable Nation drew a direct link between the offline advertising spending and web traffic of pure - play Internet brands — businesses that rely on traffic to generate revenue, in the form of e-commerce or advertising.

As e-commerce has soared, giving rise to pure play e-tailers like Asos and Boohoo, traffic to H&M's enormous network of 4,739 physical stores has declined.