Based on Alpha principles and as benevolent leaders we never use treats, clickers, or pain avoidance (
e.g. pinch collars, shock collars, or prong collars) techniques in our training programs.
Avoid trainers who recommend using physical force (
e.g. alpha rolling, pushing a dog into position, hitting, choke chain or
pinch collar correction) or methods / devices that have the potential for harm, as an acceptable way to train.