Next on the list of publishing predictions is an increase in
eBook unit market share.
Not exact matches
It's a numbers game: like it or not, independent publishing already gives almost half the
ebook unit sales of the
market and seems unstoppable.
In less than two years, in fact, the
market share of paid
unit sales between indie (mainly self - publishing, but includes small presses) and Big 5
eBooks has more than inverted.
The per -
unit option takes into consideration the early
market nature of
eBooks where publishers may not achieve significant revenues until this
market ramps up.
The author portal also offers useful tools, like a sales heat map that authors can use to geo - target their
marketing efforts and, for Amazon Publishing authors, a beta program that lists daily Kindle
ebook unit sales.
Ebooks have a much smaller share of the adult nonfiction
market, 12 %, but sales in the segment rose 3 % last year, to 38 million
unit.»
With so many digital reading devices in the
market, bodes well for the future of their
ebook unit.
Amazon has a dominant
market share when it comes to
ebooks and their Audible
unit.
Shipments of
ebook readers by year - end will fall to 14.9 million
units, down a steep 36 percent from the 23.2 million
units in 2011 that now appears to have been the peak of the
ebook reader
market.
In 2011, dedicated
ebook readers saw shipments of 23.2 million
units, a number that now appears to have been the peak of the
ebook reader
market.
The Retail Gorilla — According to AuthorEarnings.Com — the overall
market share of US
ebook unit sales is dominated by Amazon at 74 % with the balance held by other online retailers: GooglePlay, Kobo, Nook, Apple, and miscellaneous others.
According to the Association of American Publishers and the Book Industry Study Group, by 2010,
ebooks represented 6.2 % of the total
unit market share with nearly 112 million
units sold, compared to only nine million
units sold in 2008.
This idea involves indie booksellers actually
marketing their stores to Kindle owners (or substitute another
ebook brand here, provided that certain compatibilities exist) and inviting the Kindlers to bring their Kindle
units into their neighborhood bookstores.
«Authors have come to realize that as self - publishing
ebook author, they can enjoy faster time to
market, four to five times greater per -
unit royalties, greater creative control, and greater price competitiveness than traditionally published authors,» asserts Coker.
They're pricing the
ebook to fit their existing, per -
unit revenue model instead of fixing their model to fit a
market with a rapidly increasing digital component.
Although the UK
ebook market is less than a fifth of the size of the US
market in
unit sales or revenue terms — Amazon.co.uk still sells more
ebooks than any of the non-Amazon US retailers do in the US.
As the power of the «Big Five» publishers (Hachette, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster) in the US
ebook market wanes, self - publishing authors have overtaken them in terms of
unit sales.
Today, Hanvon is the leader in the
eBook reader
market in China with 95 % of the
market share, shipping close to 100,000
units in December 2009, ten times more than the previous year.
prices were up 10 % but their «
Market Share of
Ebook Unit Sales» went down from ~ 39 % to ~ 29 %?
By most estimates, indie
ebook authors have captured between 20 and 30 %
ebook market share measured by
unit volume (and much more in some genres), and this share will continue to grow in the years ahead because indie
ebook authors enjoy numerous competitive advantages over traditional publishers
What we see from the graphs above is that all the reporting lately on the plateauing or decline in
ebook adoption is certainly true for major publishers, whose numbers are being used as if they represent the broader
market, but their daily
unit sales are less than a third of the total
market.
I wonder how much of that represents a separate
market from
ebook purchases, and how much of it is actually competing with paid
units.
When one makes the fatal mistake of relying on ISBNs to estimate the
ebook market, only 10 % of
unit sales and 7 % of gross consumer
ebook dollars appear to be going to self - published books.
Despite the Big Five's slight uptick in
unit - sales
market share, their share of consumer
ebook dollars has continued to drop — albeit less steeply than in previous quarters.
At the same time as the association was reporting a drop in overall
eBook sales, Amazon, the retailer with the majority of the US
eBook market, reported increases in sales in terms of both
units and revenue.
An other observation: «When one makes the fatal mistake of relying on ISBNs to estimate the
ebook market, only 10 % of
unit sales and 7 % of gross consumer
ebook dollars appear to be going to self - published books.»
The AuthorEarnings [AE] methodology gives us highly detailed visibility into the relative
ebook market shares (in both
units and dollars) for each sector of publishing (Big 5, Small / Medium Publisher, Indie Published, and Amazon Pub Imprints).
Although David can not confirm the accuracy of this data or whatsoever regarding the actual
unit sales, his closest assumption is 25 % of self - publishers garner
eBook market share in the US.
In his recent New Insights on
eBook Unit Sales from Nielsen, Michael Cader at Publishers Lunch had a couple of explanatory paragraphs about how the traditional publishing
market action is reported.
From a
unit market share perspective today, indie authors probably control 15 - 20 % of the
ebook market with much variation across retailers and categories.
A massive new survey by AuthorEarnings shows that in two years, the
market share of paid
unit sales between indie and Big 5
ebooks has more than reversed.