eBooks cost publishers far less to produce, hence the «correct» price is lower than the paperback, always.
Not exact matches
They're trying to avoid the crap with
ebooks being the same
cost (or more) than paper like so many trad
publishers are doing.
Other major
publishers may be content to reap record profits off the growth of
ebook sales while paying authors practically nothing for digital books with far lower production and distribution
costs, but we wouldn't feel right doing that.
I agree that if the
publisher has already published the print book, the
cost of creating an
ebook is greatly reduced.
I frigging love the idea of 25 %
ebook royalties that work out to be more like an effective 12.5 %, and I literally dance in the streets at the thought that all big
publisher ebooks should
cost $ 12 - $ 20.
Publishing an
ebook that started as a print book is
cost effective for both indie
publishers and traditional
publishers.
Your average
ebook, as priced by a traditional
publisher like Hachette,
costs $ 14.99.
Publishers keep saying that they do not see a correlation between the high
cost of
ebooks and the overall decline of
ebook sales.
While traditional
publishers are locking said gates and gouging prices of
ebooks, readers all over the world are embracing new work from new writers at a fraction of the
cost.
For creating and distributing
ebooks a
publisher's biggest
costs can be in the time and effort its staff take to become familiar with the options available and their technicalities.
So for a
publisher, a little investment of time getting a PDF -
ebook workflow added to the production process (and the admin of setting up and monitoring an agreement with a distributor), can provide a very low -
cost way to distribute
ebooks.
There's A Problem I've written before about how small markets, both English language ones like Ireland and other territories with major markets in similar languages, face challenges when it comes to
ebooks: So we have large
publishers seeing sales internationally that they can EASILY service at little marginal
cost.
Publishers are increasingly annoyed because while there are some
cost savings involved in
eBook production versus print production, they still have the same overhead, including acquisitions, editorial, marketing, sales and production (if not printing).
Ebooks have none of those added
costs, which is why they should be less regardless of the advance paid to the author or other expenses the
publisher incurs in bringing a book to market.
To address the needs of
publishers who want to embed fonts into
eBooks, Monotype Imaging is introducing a simple and low -
cost font licensing model for
eBooks.
My point — and their's — is that the
publishers» arguments that
ebooks «
cost more than people think» is ridiculous.
Since those
publishers were forced to abandon the «agency pricing» model, in which the
publishers dictate to the retailers how much the book will
cost, they have renegotiated with something called Agency 2, which essentially lets the retailers set their prices for
ebooks as long as the total discount over time doesn't exceed thirty percent.
While Amazon originally worked under the wholesale model, which afforded the retailer the opportunity to sell
ebooks at less than their
cost in order to push sales of their Kindle e-readers, the alleged collusion between Apple and five of the Big Six
publishers actually refers to their switch to an agency pricing model, which allowed
publishers to set the price of the
ebooks for the retailers.
In order for
publishers to release more
ebooks, however, they have to be able to take a calculated risk, something they can not do — despite the vastly lesser
cost of producing an
ebook over a print edition — unless they believe that readers will come through and buy
ebooks.
If you upload your print and / or
ebook to the various retail channels through their distribution process, they will take a portion of each sale: «Dependent upon wholesale discount, IngramSpark
publishers receive 45 — 70 % of their list price on print titles sold through the distribution channel, minus manufacturing
costs (some markets may vary).
It's then up to the
publishers to determine how much the
ebook will
cost, and in many cases, the
ebook is made available free for having purchased the print title.
By delaying the Overdrive Kindle release still further but not that to Amazon,
publishers sell more
ebooks on Amazon and recoup some of the added
costs that Amazon has forced on them.
With the incredible tools available through digital publishing, the
cost to purchase and give away the
ebook for the individuals who fund raised could have been negligible compared to the
cost of a print edition (note: unfortunately, the
publisher has set the
ebook edition price of this title at $ 9.99, higher than the $ 8.52 per print copy that the protest organizers spent through Rediscovered Books).
Ignoring the question of whether price should be based on
cost, which is a never - ending issue in business economics, the simple fact of the matter is
ebooks aren't free for the
publisher to provide.
If getting published traditionally doesn't especially help you to get your books on the shelves of stores (unless you are talented, awesome, hard - working, and lucky enough to be a Jim Butcher), then you've got a legitimate reason to question whether you want to roll the dice with traditional
publishers (who absolutely offer many great advantages), or get 70 % royalties on your indie
ebooks and get paid 80 % of your print book's list price (minus the
cost of POD printing) with your print - on - demand book via Lightning Source and their 20 % short discount option — which gets you right into Amazon.com and other online bookstores, just like the big boys do.
Just like the phone company has to recover all the sunk
costs for switches, engineers, lines (or cell towers), billing systems, customer service etc., and so they charge you for the «free» phone call that bears no incremental
costs, so the
publisher has to recover their sunk
costs in the
ebook.
And although the PPB
costs are eliminated, there are still various
costs associated with publishing an
ebook, such as cover design, layout & formatting, editing (professional), marketing and other miscellaneous
costs (legal, distribution, author assistant etc) all which will be shouldered by the author (or
publisher).
The biggest houses may shrink some as
ebooks grow, but the higher margins involved and the lower overhead
costs associated with producing and shipping physical books may actually increase
publishers» margins and having money to pay authors in the form of advances will remain a significant advantage for
publishers in pursuing the biggest authors.
eBooks have gained a huge acceptance and popularity due to being
cost effective and convenient for
publisher and reader both.
These provide reliable publication that can
cost you much less than you'd pay a vanity
publisher (many of the
ebook - only options are free) and in addition make your book easy to order online and in bookstores (though again, because of these services» business policies, it's unlikely that you'll have bookstore presence).
Jay, I respect your point of view, but I think your a bit naive if you really think that
ebooks cost only 10 % less then physical books to produce and distribute, but thats your opinion, I am assuming its due to information your
publisher gave you to prove how bad they are being screwed by lower
ebook prices.
For example, he notes that «low -
cost / high - margin
ebooks have been a bright spot» for
publishers without mentioning that those high margins are due, in part, to
publishers» refusal to raise digital royalty rates for authors above 25 percent.
Even though the authors and the
publishers will still make their same commission and even though the supremely discounted price on
ebooks has translated into tens of thousands of book sales for authors and fiction's digital sales are up by 188 % for the first half of the year, authors are speaking out against having their
ebooks discounted at the retailers»
cost.
Not only did it possibly result in sanctions from anti-trust violations, but it kept the
ebook prices overly inflated to the end that reading consumers opted for print editions that had similar price points but that carried with them enormous printing and shipping
costs meaning a smaller profit for the
publisher.
There is still a distribution
cost associated with an
ebook if a
publisher is selling through a retailer like Amazon and it is often more than the
cost of distribution of a physical book.
It has been estimated that the alleged collusion between the
publishers and the resulting requirement that Amazon raise its
ebook prices
cost consumers around $ 250 million.
Maintaining updates, paying development fees, and issuing new features often has prohibitive
costs for smaller
publishers and
ebook companies.
As there is no
cost for printing the
ebook, the Union feels the original agreement should still apply, meaning the
publisher and the author split the net proceeds of digital editions fifty - fifty.
there is no incentive for Vietnamese
publishers to digitise when there is no
ebook retail infrastructure in place to justify the
costs.
While I'd guess the
publisher's markup for library use of 25 loans of an
ebook far exceeds the single - copy price of the same book, I'd also be curious about the capital and administrative
costs of housing and handling / shipping especially in a large multi-branch system, that don't exist for electronic loans.
Last week we determined that
ebook pricing was not based on the
cost of
ebooks, but rather the most that
publishers thought readers would pay for
ebooks in this market.
But for
publishers, it could add challenges as the new features these formats offer mean
ebook production requirements and
costs will scale up.
The coming month is when the 60 - day wait period on the settlement will expire, meaning hopefully as early as next week there could potentially be discussions between the retailers and the
publishers about a reduced
cost for
ebooks.
As I said in Why
Ebooks Must Fail and Advances Must Align to Risks, ebooks are currently sold with no advance cash payments and have the same discounts as print, leaving publishers with the onus of huge advance costs and only a trickle of income from individual
Ebooks Must Fail and Advances Must Align to Risks,
ebooks are currently sold with no advance cash payments and have the same discounts as print, leaving publishers with the onus of huge advance costs and only a trickle of income from individual
ebooks are currently sold with no advance cash payments and have the same discounts as print, leaving
publishers with the onus of huge advance
costs and only a trickle of income from individual sales.
Through agreements with top
publishers like Macmillan Higher Education, Oxford University Press, and more, Coursera is working on creating free digital textbooks for its course participants for the duration of the course; participants who want to own the digital title for referencing without a timeline will be able to purchase low -
cost ebook editions.
When Apple allegedly approached the
publishers about switching to an agency model in order to prevent Amazon from selling
ebooks at what was often below
cost in order to encourage the sale of Kindle readers, Amazon lost the option to sell
ebooks at its previously advertised $ 9.99 price point.
Each one tends to
cost substantially less than
ebooks released by major
publishers, with titles ranging from $ 2 to $ 5.
The lawsuit alleges that Apple and five of the
publishers colluded to artificially raise the price of
ebooks in 2010 when the iPad was introduced in order to force Amazon to stop selling
ebooks at or below
cost.
While
publishers are the ones who set the price of digital editions of children's books, it's disconcerting that a fixed - page children's
ebook costs so prohibitively more than some of the app books that smaller
publishers are developing for children that include such features as human - narration, highlighted read along text, touch - screen word pronunciation and foreground spelling, interactive word games, and more.
Now, the three settling
publishers, pending a wait period, will have only one week to terminate their agreement with Apple on how much their
ebooks will
cost.