The campaign positions
eHarmony as being different, because it goes beyond the surface with its long personality - based questionnaire.
Not exact matches
And maybe that
's Chemistry
's fault in how they've decided to market their service but
as someone familiar first - hand with the frustrations of the «No - Match -
eHarmony - Syndrome», I actually like that they
are different.
This
is a hookup dating site
different from a traditional dating service such
as EHarmony or Match.com.
Rap and Hip - Hop showed a
different trend,
as it
is mainly popular with
eHarmony's younger members, and
as they got older they
were less likely to report themselves
as hip hop fans.