eLearning content marketing is huge right now; 86 % of B2Bs, 77 % of B2Cs, and 61 % of non-profits in North America are using content marketing in 2015 (Source: Various CMI Reports).
Once your content has been published, there are a few final steps that you must take which are absolutely crucial in the execution of a successful
eLearning content marketing strategy.
Not exact matches
So, compare PPC vs
Content Marketing to find out which marketing strategy offers your eLearning organization a bet
Marketing to find out which
marketing strategy offers your eLearning organization a bet
marketing strategy offers your
eLearning organization a better deal.
A great place to start your
content marketing campaign is with
eLearning Industry.
Google ads,
marketing and ads on relevant
content, and social channels like
eLearning Industry, social media
marketing are good options to generate leads.
Content marketing and the methods it has adopted can feel like a threat or like competition, but
eLearning can both learn from and compete with this latest trend.
If it wasn't obvious before, let me point out that
eLearning instructors can utilize
content marketing for their own educational enterprises.
While
content marketing thrives on quick bites that leave people feeling they have learned something new,
eLearning students often need more formal, thorough, individualized, or robust instruction to really come away with something of value.
What this all means for the education community, and the
eLearning community in particular, is that we are officially competing for attention, links, engagement, and learning outcomes with an avalanche of free
marketing content.
Here are 5 top tips to create an effective
content marketing strategy for your
eLearning organization.
With Homepage builder, you can add publicly accessible pages with information about the training program, special offers, and
marketing content to attract learners (if you do commercial
eLearning), general information about who should enroll, etc..
If you have the best
eLearning content, then the
marketing will flow easily and site visitors will convert into new clients.
I also see the
marketing potential in offering good
eLearning content.
After you've chosen the best package and proofread your
content, it's time to submit your
eLearning event to our
Marketing Team.
There is a fast - growing
market out of independent
eLearning content generators who are posting their
content on any site that is capable of supporting it.
A
content prototype allows you to draft out some
content, a few pages of a facilitator guide, or a few screens for an
eLearning, and put it in front of the learner testers and the business stakeholders (legal,
marketing, SMEs, etc.) to get feedback on word choice, tone, and level of detail you intend to create throughout.
Visual metaphors are used in
marketing on a regular basis, but they can also transform
eLearning subject matter into engaging and emotionally compelling
content.
But why should your
eLearning company develop its own
content marketing?
There is no question that this
market is booming, but course
content is being generated as
eLearning marketing materials instead of
eLearning content.
But wait, who are you and what authority do you have in advising me on
Content Marketing in
eLearning?
Content development, target audience research, and
marketing are usually regarded as the most important elements of developing a successful
eLearning course.
As with many online
marketing tasks, the process of building a
content marketing strategy for your
eLearning company begins with:
With nearly 15 years in the learning industry, I channel my experience in multiple roles - instructional writer, project manager, solution architect among them - to lead the
marketing team at Top 10
eLearning Content Development company, SweetRush.
Globalizing online training
content requires an
eLearning localization team to make it consumable for each target
market.
Companies are turning to
eLearning as the new
content marketing tool to build brands, increase consumer loyalty and create lucrative new revenue streams.
All of it is possible thanks to its compatibility feature, allowing you to import pedagogical
content from Storyline and Captivate, leveraging the strengths of the three best
eLearning authoring tools on the
market.
For most of
eLearning content providers, secure video streaming technology is very necessary to put in place before
marketing and selling courses.
A lightweight learning management system (LMS), such as LearnWorlds, provides all the
marketing, sales &
elearning tools to easily manage and customize the appearance and the
content of your site.