Topics include choosing the right tools for book
creation and distribution, running your publishing business, author brand and
platform, social media marketing and traditional promotion, hybrid publishing with trusted partners, attracting an agent and a traditional publishing deal, raising money for your book, sales and distribution, metadata, SEO, and book discovery in Amazon and all the online retailers, selling in brick - and - mortar bookstores and libraries, formatting and conversion,
EPUB format and MOBI for Kindle and creating a full - color, fixed - layout book for the new tablet readers, printing, mailing lists, websites, and blogs.