They seem to believe that casual readers (users who don't think a dedicated reading device makes sense) form a Long Tail that will end up being more important thaneReader owners and physicalbook buyers.
The second common delusion is that eReaders are more convenient thanphysicalbooks and that the words in a book are more important than the binding and paper.
I like physicalbooks a lot more than ebooks (I don't have a tablet or ereader so the best I can do is a laptop, which is shit compared to paper books) so pirating ebooks would only cheapen my reading experience, excuse the pun.