Velloso says his team is working with the top Twitter gaming accounts, which includes publishers and game developers
such as Electronic Arts (ea) and Activision (atvi), platforms
such as Twitch and YouTube, game media
such as IGN and GameSpot,
event producers
such as E3 and PAX, content companies like Rooster Teeth and Machinima, gaming personalities
such as PewDiePie and TotalBiscuit, and
eSports leagues, teams, players, and commentators.