Formula E has quickly got involved in the whole
eSports scene and the Vegas
competition — which
uses rFactor software — has high stakes, with a huge prize fund for the winner.
- 2.3 million viewers - Game Awards 2016 show is very likely - next show may have
eSports competition during the day of the event - top streaming platforms were Twitch and YouTube - show trended worldwide on Twitter, with more than one billion impressions with tweets
using #TheGameAwards - this ended up doubling last year's social impact - more than 175,000 different people
used that hashtag, writing about 279,000 tweets - top streaming channels saw more than half a million comments - Snapchat was
used to deliver virtual access to the show and after party - money-wise, Keighley believes the show broke even this year.