Sentences with phrase «earned media campaigns»

Not exact matches

«Write to Play» heralded Playworld's first - ever social media giveaway, and the results are impressive: Not only did its Facebook fan base increase from 600 to more than 9,000 during the two months the contest ran, but as finalists rallied to gain community support for their campaigns, many local news outlets reported on their efforts, earning Playworld significant free publicity in the process.

Done correctly, this could also save sizable dollars in media investments by aligning paid (mobile media), owned (content) and earned media (social) strategies for better campaign performance.

According to a recent analysis by the New York Times, Trump has accumulated a windfall of «earned media» coverage worth close to $ 2 billion since he launched his campaign.

Mr. Bannon disclosed $ 191,000 in consulting fees he earned from Breitbart News Network, the conservative media organization, $ 125,333 from Cambridge Analytica, a data firm that worked for the Trump campaign, and $ 61,539 in salary from the Government Accountability Institute, a conservative nonprofit organization.

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word - of - mouth.

«In just three years, TMAF has made impressive strides in our goal to alter the image of the trucking industry, from educational campaigns to earned media and member engagement,» said Barna.

The most important KPI (key performance indicator) is ROI (the return on investment) and how much the social media campaigns are actually earning your business.

Players and supporters of Nottingham Forest have started a social media campaign to get defender Eric Lichaj a dog after he revealed he had come up one goal short of earning a pet in the FA Cup victory over Arsenal.

An excellent presentation at last week's NOI training examined the power of using your online campaign to gin up «earned media» (free media coverage as opposed to paid advertising), with Adam Green of MoveOn and Trevor Fitzgibbon of Fenton Communications looking at ways to create news hooks and to attach your campaign to unfolding stories.

Quickly earning over 30,000 Likes, the campaign saw engagement on this somewhat new social media tool grow at rates greatly exceeding the same photo's engagement on Twitter.

And email campaigns coordinated with ad campaigns, earned media, lobby days, phone calls, etc. can often win the day.

An excellent presentation at last week's NOI training examined the power of using your online campaign to gin up «earned media» (free media coverage as opposed to paid advertising), with Adam Green of MoveOn and Trevor Fitzgibbon of Fenton Communications looking at ways to...

The «controversy over the siting» has been created by a candidate who is seeking free media, especially since he doesn't have much of a record to earn him media and doesn't have the campaign resources to get his message out any other way than by throwing accusations of impropriety in the funding of the new construction and the siting near to the WTC.

The comments earned Cuomo — who has pointedly refused to return the $ 64,000 Trump and his family have donated to his past campaigns — ire from liberal groups, and apparently prompted him to backpedal furiously on social media this morning.

This modern title in a technological age earned her the position of Labour's new media campaigns spokesperson, a role designed to promote and improve MPs» activity on sites like Twitter.

Also consider Lis Smith, the former director of the President Rapid Response team whose social media prowess and savagely snarky reputation in D.C. earned her a prime spot on Eliot Spitzer's campaign.

The way people connected with Comet ISON via social media was phenomenal; our Comet ISON Observing Campaign website earned well over a million hits; and I had trouble downloading images near perihelion because NASA's servers were swamped.»

While this is an appropriate strategy for securing earned media, PR is not the same as running a sponsored campaign.

Families Empowered collaborated with its school partners in this work, leading the effort with high - quality digital and printed collateral, an engaging mobile - friendly website to host the application, and a public relations campaign which earned several media appearances.

The group is still working on its campaign strategy, but it has locked down another DC - based ad firm: left - leaning The New Media Firm, which was involved with the successful earned sick time ballot question in 2014.

Today — the Modern Marketing Campaign — starts with Earned Media, especially what you can Earn through social mMedia, especially what you can Earn through social mediamedia.

The Coastal Humane Society and Lincoln County Animal Shelter announced Friday that the shelters have been selected to participate in Subaru of New England's #SNELovesPets social media campaign to earn up to $ 10,000 in grant money from the New England company.

A retailer's ability to generate earned media locally can be a very valuable asset for an issue campaign to tap into.

Media There are two types of media that issue campaigns rely upon: paid media and earned mMedia There are two types of media that issue campaigns rely upon: paid media and earned mmedia that issue campaigns rely upon: paid media and earned mmedia and earned mediamedia.

There is not one single revenue stream in travel blogging so you need to spread your portfolio of products and earning opportunities (affiliate, paid partnerships, social media promotion, brand campaigns and sponsorships for example).

Marriott is planning three to four new campaigns launched each month that will allow you to earn additional points when you engage with your social media channels.

How easy or hard it is to earn these points will determine how worthwhile it is to participate in the campaigns, but if you enjoy using social media anyway then it could be an great way to earn some bonus points along the way!

Marriott's #RewardsPoints social media campaign allows users to earn points by following Marriott on social channels and participating in regular campaigns.

Earned media is linked to owned media campaigns as well as proactive initiatives that attempt to incite viral and word of mouth activity.

In each of these countries, The Climate Reality Project's Road to Paris campaign will build on the work we've already undertaken, including training new members of the Climate Reality Leadership Corps and activating local branches, which will employ social / digital earned media tactics to educate and mobilize communities, hold events, and offer practical suggestions for grassroots action people can take to support and strengthen the commitments their national governments have made.

Brad Clark: Yes, I would say 90 % of our business comes from online, from our ad words campaigns, our Facebook campaigns, and from the earned media, the Courier Journal, the Paper and Record, Molville ran us on the front page.

SUMMARY & QUALIFICATIONS * Thirty years experience in research - driven strategic communications, both paid and earned * Public & Media Relations strategist, practitioner & trainer * Analyst and conversion specialist for research findings to strategic plans, message development, information and advocacy campaigns, audience targeting and outreach, conventional, digital and social media integration * Successful statewide, regMedia Relations strategist, practitioner & trainer * Analyst and conversion specialist for research findings to strategic plans, message development, information and advocacy campaigns, audience targeting and outreach, conventional, digital and social media integration * Successful statewide, regmedia integration * Successful statewide, regio...