call - to - action campaigns — a call - to - action campaign that requires a target audience to respond in some way provides you with very specific and
easily measurable data on the number of, say, telephone calls or emails, or enrolment applications or responses to teacher recruitment advertising, remembering that even the lack of response provides data;
Not exact matches
Whereas PPM
Data is immediate and accurately
measurable and comparable to the «real world» be it back to human emissions, be it sources, be it sinks, be it ocean acidity, be it climate forcing long term and more than anything the dynamics of PPM is
easily explained and communicated as a Definitive Yardstick or success or failure in meeting Goals (imho).
Then, earlier this year, UNICEF became a founding partner in the IXO Foundation, a spin - off of the protocol design part of TrustLab aimed at making the vast amounts of
data that could flow through a blockchain more
easily measurable.