For instance, on MySpace it's much easier to add obvious and
easy email signup forms to ensnare supporters and to provide clear links back to important features on the main Obama campaign site.
Your site should feature prominent links to your social media channels, for instance, and it should also connect in an
easy and straightforward fashion with the
signup form for your
email advocacy / Constituent Relations Management system, as we'll discuss in more detail in the list - building section of the chapter on
email as a political tool.