However, the company model does speak to a greater purpose for
ebooks as marketing tools.
USE
eBOOKS AS MARKETING TOOLS The promotion possibilities are endless with eBooks!
Not exact matches
By providing features to support a wide range of scenarios: give
eBooks away for free
as a
marketing tool, automatically link
eBook and print editions to enhance discovery and provide more options to readers, and offer optional copy - protection (DRM) to prevent piracy and unlicensed distribution.
The variety of services enables and supports digital publishing, distributes and monitors digital
eBooks,
as well
as provides a suite of online
marketing tools.
D2D offers free services and resources to authors, including
eBook conversion, automated print layout,
marketing tools such
as Universal Book Links, and remarkable industry insight and support.
As a data - driven
marketing tool,
ebooks can be used for fiction and nonfiction comps and exit purchase leads, which creates engagement and fosters an environment for discoverability of new authors or new content.
New free
eBook converter technology speeds up time to
market for self - published authors seeking to capitalize on growing e-reader usageRaleigh, NC, September 13, 2011 — Lulu.com, the leader in self - publishing, announced today the launch of the free Lulu EPUB Converter, a
tool allowing content creators to convert popular word processing formats, such
as a Word document, into sellable EPUBs, the most widely adopted format used by eReaders.
Wattpad will describe how some pioneering publishers are using the Wattpad platform
as a
marketing tool: building author - reader connections, publishing original short stories and prequels within existing series, and creating direct relationships with an increasingly global audience that buys their
ebooks.
Richardson feels that this relationship between interactive
ebooks and films can be used
as a vital
marketing tool for the film industry by generating consumer interest in films before the hit the box office.
I think the problem is, many people use the free
ebook as a
marketing strategy, when it's a
marketing tool.
Before going into the details of using
eBooks as a
tool for indirect
marketing, let's get a brief idea about indirect
marketing.
When it comes to
marketing,
ebooks have distinct advantages over their print counterparts,
as new
tools emerge to increase buzz, discussion, and sales.
As eBook sales continue to rise, Lulu wants to be sure you have access to all the latest and greatest
tools and resources to help you sell more books in this exciting new
market.
So think of
eBooks or booklets, anthologies, articles, and other work you beta publish,
as marketing tools, too.
We jumped at the chance to get a behind - the - scenes look at BookBub, how they select
eBooks for their daily emails, and what you can do
as an author to make the most of this incredible
marketing tool.
Ebooks will still have to be sold and
marketed, just in different ways
as there will be far less reliance on an upfront advance buy - in, but far more reliance on ongoing
marketing through the use of content and metadata —
as well
as user - generated content and promotion
tools to get the book
marketed.
Ganxy, a New York - based startup that helps authors and publishers sell and
market ebooks through a set of online
tools, has added the option to sell
ebooks as bundles.