PS: Make sure you do everything you can to keep
ebook prices as low as possible (while not hurting authors).
One senior executive with a mainstream house foolishly tried to justify higher
ebook prices as their way of recovering declining profits from dwindling printed book sales.
A collusion ruling on ebooks: A U.S. federal judge ruled this week that Apple colluded with five publishing giants to raise
ebook prices as a way to break up Amazon's dominance in that market.
I've been thrilled with
ebook prices as MMPBs are often $ 15 here and hardcovers $ 40, so I've had to be a lot choosier about buying books brand new for quite a few years.
• The statistics on the fall in ebooks sales only relate to those sold by members of the Publishers Association (PA), and the cause is well known: the increase in
ebook prices as a result of the publishers» deal with Amazon.
It can keep
ebook prices as high as it needs to, to protect print distribution margins.
Amazon no longer lists HBG
ebook prices as having been set by the publisher, but does still list the titles themselves as «sold by Hachette Book Group.»
But print book prices are no longer as far above
eBook prices as they used to be.
There are a number of underlying reasons for these trends including higher
ebook prices as well as the adult coloring book phenomenon.
The increase won't necessarily lead to higher
ebook prices as VAT is already included in the posted prices.
If print cost $ 20 and eBook cost $ 15 how can you justify
that eBook price as worth $ 1?
For everyone else, I try to keep
my ebooks priced as low as possible.
Not exact matches
In both situations, Apple had convinced major book publishers to go with an «agency model,» which would let them set their own
prices on
ebooks (
as in raise
prices on
ebooks).
For example, you can receive notification emails when a lead takes a specific action, such
as downloading a certain
eBook, or visiting your
pricing page.
The normal
price for this
eBook is $ 9.99, but this week only, I am offering it
as a free download at Amazon.
As an introductory special, we are offering a reduced
price for our new
ebook, «Healthy Homemade Candy.»
In fact, Real Food, Really Fast has been selected
as a featured
ebook until May 23rd on Amazon.com which means you can snap up a digital copy for the fire sale
price of just $ 1.99.
As a reader I can honestly say that ebooks priced between $.99 — $ 5.00 seems to be a very fair price and is guaranteed to suit most people's budget as well as providing a profit for the autho
As a reader I can honestly say that
ebooks priced between $.99 — $ 5.00 seems to be a very fair
price and is guaranteed to suit most people's budget
as well as providing a profit for the autho
as well
as providing a profit for the autho
as providing a profit for the author.
Consider an
eBook price cut:
As mentioned earlier, there's an eager market for romance
eBooks so entice readers with a deal.
This has resulted in all publishers except the biggest being forced to put two
prices on their
ebooks: a» digital consumer retail»
price (intended to be a selling
price, for Apple, and lower)
as well
as a «list»
price (intended for the retailer to discount, for Amazon, and higher).
At Amazon and other online retailers
prices for an
eBook can be
as low
as 99 cents.
I've posted about this in the past, but
as a brief refresher, what agency
pricing means is that publishers get to set the
prices for their
ebooks.
Apple instead let publishers set their own
prices for
ebooks on the iPad —
as long
as those
prices were the lowest offered on any platform — and then took a 30 % cut of revenue.
This is a recurring theme,
as I've already posted twice on the subject:
Pricing your
ebook: Is free the new paid?
In other words, if you have a print version of your
ebook, its
price anywhere can not be the same
as or less than 20 % more than the
ebook price on Amazon.
It's a failure of clarity in my original article, but I'm not advocated for $ 2.99
as the perfect One True
Price for all
ebooks forever.
By high
pricing on
ebooks, they are losing some impulse and cost conscience buyers, but by lower
pricing they would likely be driving people who would normally buy the more expensive hardcover over to the
ebook market, and not just for the book in question but for future purchases
as well.
The U.S. Department of Justice alleges that Apple,
as it prepared to launch its own
ebook store, persuaded publishers to
price ebooks at $ 13 and $ 15, or about $ 3 more than the same books being sold through Amazon and other outlets.
But it puts the pressure on authors to
price their
eBooks lower, to offer some or all of them for free, and to do it with a smile on their face, even
as they are (metaphorically) cutting off pieces of themselves to gain a foothold in the fickle book market.
We set
ebook pricing techniques in the metadata, so you just have to give the average list
price for your book
as you were in an agency model and we will do the magic for you.
Reports
as early
as March suggested the Department of Justice had opened an investigation into an alleged 2010 deal between Apple and the five publishers — Hachette SA, HarperCollins, Macmillan, Penguin and Simon & Schuster — that forced Amazon to raise
ebook prices.
As Apple sells its three millionth iPad, a round of double - digit
price cuts has hit most major
ebook readers this week.
But someone ought to remind Catherine's publisher, whether agent or legacy, that selling an
ebook at almost the same
price as a paperback (Kindle UK option) just looks like a rip - off.
You will adjust the List
Price as required to ensure that, at all times that the eBook is available for sale through NOOK Press, the List Price does not exceed the maximum list price or go below the minimum list price permitted in our Pricing and Payment T
Price as required to ensure that, at all times that the
eBook is available for sale through NOOK Press, the List
Price does not exceed the maximum list price or go below the minimum list price permitted in our Pricing and Payment T
Price does not exceed the maximum list
price or go below the minimum list price permitted in our Pricing and Payment T
price or go below the minimum list
price permitted in our Pricing and Payment T
price permitted in our
Pricing and Payment Terms.
At that
price, it's widely known that Amazon is selling
ebooks at a loss in a broad strategy to cement its Kindle ereaders and tablets
as the dominant ereading platform.
As mentioned previously, in the section on subscription based
ebook pricing models, pay per use models usually pay publishers a pre-set rate.
Your average
ebook,
as priced by a traditional publisher like Hachette, costs $ 14.99.
I think if
ebooks published by the traditional publishers were
priced more realisticly, sales would improve but
as long
as ebooks are
priced above what the print version goes for, sales will remain upside down.
Entitle Christian,
as the service is called, allows its members to download up to four books per month depending on the
pricing option they choose; unlike typical subscription models, this one serves
as more of a book club of sorts,
as the
ebooks do not disappear after a predetermined amount of time.
I still don't understand how publishers can hope to see their sales of
ebooks rise while
pricing them at, essentially, the same level
as a printed paper book.
Experts pegged the high rate of piracy
as far
as academic
ebooks are concerned to the high
price tag that these typically cost.
Just
as ebook distributors competed for readers by offering the best in content,
pricing, devices, and compatibility, digital magazine providers are also upping the ante when it comes to vying for consumer loyalty.
Similarly, the hardcover version of the book, The Chronicles of Downton Abbey which is sold along with the TV series also enjoys about # 3
price benefit for the hardcover version which is sold at # 12.99
as an
ebook.
I don't have the numbers but my impression is that the percentage of Big Five publisher
ebooks listed on the Kindle
ebook Top 100 has gone down
as their
prices went up.
Ebook pricing, indie book
pricing, and author services have all been the target of speculation for years, and it seems
as though no permanent solution is coming soon.
However, there are a few challenges that remain
as Japanese authorities will still have to devise a method of ascertaining the online distribution
prices adopted by companies such
as Amazon, which is based in the US but has a considerable presence in the Japanese
ebook market.
Some of the
ebooks can be
priced as high
as # 80 — # 90, which has forced the students to look for other ways of acquiring them.
It seemed
as though print and digital would happily exist side - by - side, despite controversies such
as the Apple
ebook price fixing suit, and the more recent Amazon - Hachette / Simon & Schuster / Macmillan
pricing disputes.
eBooks are far from reaching the same levels of popularity in South Africa
as in the west and other parts of the world given the high
price tag that
ebook reading devices attract in the region.
In short, Amazon's market dominance lets it pay authors and publishers half what Apple pays and that in turn forces those authors and publishers to
price their
ebooks twice
as high
as they otherwise would.