So how much longer can Amazon afford to subsidize the $ 9.99
ebook prices which, as Rupert Murdoch said earlier this year, «devalues books»?
That's because of the really high
ebooks prices which are, at least for the popular ones, rarely a dollar cheaper than print books.
They also didn't allow her to change
her eBook pricing which is a big part of a successful launch strategy.
Not exact matches
Another tech titan that has borrowed this
pricing logic is Amazon,
which offers many 99 - cent
ebooks for its Kindle reader.
In both situations, Apple had convinced major book publishers to go with an «agency model,»
which would let them set their own
prices on
ebooks (as in raise
prices on
ebooks).
In fact, Real Food, Really Fast has been selected as a featured
ebook until May 23rd on Amazon.com
which means you can snap up a digital copy for the fire sale
price of just $ 1.99.
If we offer your
eBook for sale in a different currency than a currency in
which you set your List
Price («Sale Currency»), we may convert the List
Price to the Sale Currency at an exchange rate we determine.
Many will not be able to afford better than secondhand
prices for books in general,
which counts them out of buying most if not all
ebooks, and never mind the expense of a device to actually read them on.
In a letter to Hachette authors and agents, posted by CNN's Brian Stelter, Pietsch wrote that the company will get «full responsibility for the consumer
prices of our
ebooks,» and that «the percent of revenue on
which Hachette authors»
ebook royalties are based will not decrease under this agreement.»
We may provide other requirements for List
Prices in the Service Policies
which your
eBooks must meet in order to be accepted and remain on NOOK Press, in addition to the requirements provided in the
Pricing and Payment Terms.
To raise some money, Duane has slashed
prices by 50 % on
Ebooks Direct, the
ebook store she runs for the books to
which she and her husband have the
ebook rights.
The trends in other industries will affect consumer expectations in publishing — and in small ways, it already has, with a movement geared to opening copyrighted works to the public, and the US Department of Justice suing all of the «big six» and Apple for
price fixing (iBookstore
prices differ widely from Amazon's),
which will likely give Amazon the upper hand in setting
ebook prices in the long run.
Winner Number One: Amazon,
which said earlier this week it drop
prices once again on
ebooks, many of
which it had been selling for $ 9.99 before the so - called «collusion.»
Vook's latest
pricing compares favourably with automated self - publishing services like BookBaby (US149 - $ 249 per title plus $ 19 per title for distribution), and with outsourced
ebook conversion services, though the latter is a better option if you need to work from hard copies or print - ready PDFs, neither of
which is supported by Vook.
Library Directwill allow libraries to bundle books in Smashwords» catalog and select the books based on sales ranking; partnered with the new
Pricing Manager
which allows authors and publishers to set the
prices that libraries will pay, even opting to make their titles free to libraries, the amount of
ebook titles that libraries can offer to patrons will increase.
«Many challenges remain including high
prices, privacy concerns, and other terms under
which ebooks are offered to libraries.
Similarly, the hardcover version of the book, The Chronicles of Downton Abbey
which is sold along with the TV series also enjoys about # 3
price benefit for the hardcover version
which is sold at # 12.99 as an
ebook.
However, there are a few challenges that remain as Japanese authorities will still have to devise a method of ascertaining the online distribution
prices adopted by companies such as Amazon,
which is based in the US but has a considerable presence in the Japanese
ebook market.
Unfortunately, the switch to digital also carries with it a built - in flaw,
which is that subscribers expect to read digital at a lower
price — hence a lot of the argument between booksellers and publishers over
ebook pricing — and advertisers expect to pay less for digital ad space.
Some of the
ebooks can be
priced as high as # 80 — # 90,
which has forced the students to look for other ways of acquiring them.
While the terms of the deal haven't been disclosed, it is a multi-year agreement in
which HarperCollins will set the
prices of its
ebooks but allow Amazon to offer incentives to its customers.
Now that audiobooks have gone digital (just like
ebooks), the accessibility is going up and the
price is going down —
which is great news for reader - listeners!
Before the arrival of the «agency
pricing» model that Apple negotiated with
ebook publishers —
which allowed the publishers to decide what
price Apple would charge for their books on the iPad — Amazon had deals that paid a specific wholesale
price to publishers for a certain number of copies, and then it was able to charge whatever it wanted for the books in the Kindle store.
The royalties (or whatever you want to call it, but again I'm using royalty because that's the generally accepted term) on
ebooks sold in Japan, India, Brazil, and Mexico is 35 %, unless you're in KDP Select, at
which point you get 70 % as long as it meets the
price requirements.
The Audible
ebook price is normally $ 19.99 for Open Minds, but if you get the
ebook (
which is free) you can get the audiobook for $ 1.99!
Amazon is talking about
ebook sales going to authors while print book sales would go to Hatchette and if Hatchette had agreed to this - showing they cared about their authors - Amazon would go back to large restocking / reorders on print books, discounting print books instead of selling them at the absurd high
prices set by Hatchette
which they've been complaining about, and re-enabling pre-order buttons.
The aim here is the same as the collusion between the Big 6 and Apple,
which was to jack up the
prices of
ebooks on customers.
The deal,
which HarperCollins confirmed, allows the publisher to retain the ability to set the
prices on its
ebooks, according to the Wall Street Journal.
means that nowadays, publishers set
eBook prices, rather than Apple and Amazon —
which changes the game.
Sure, I get that Amazon and Macmillan — one of the publishers who signed onto Apple's iBook,
which allows publishers to set their own
prices — are negotiating
ebook prices.
However, the ripple effect of the 2012 government suit against Apple and other publishers means that nowadays, publishers set
eBook prices, rather than Apple and Amazon —
which changes the game.
A: The Suggested Retail
Price is the price at which you want to sell your e
Price is the
price at which you want to sell your e
price at
which you want to sell your
eBook.
Since those publishers were forced to abandon the «agency
pricing» model, in
which the publishers dictate to the retailers how much the book will cost, they have renegotiated with something called Agency 2,
which essentially lets the retailers set their
prices for
ebooks as long as the total discount over time doesn't exceed thirty percent.
While Amazon originally worked under the wholesale model,
which afforded the retailer the opportunity to sell
ebooks at less than their cost in order to push sales of their Kindle e-readers, the alleged collusion between Apple and five of the Big Six publishers actually refers to their switch to an agency
pricing model,
which allowed publishers to set the
price of the
ebooks for the retailers.
With
eBooks prices foreseeable coming down, as smaller publishing houses can sell books cheaper than any other store, authors, and smaller publishing companies can get wider exposure
which is a boon to everyone from the reader, to the author.
Potential authors may be interested to hear that XinXii offers up to 70 % cut of the sale
prices for
ebooks,
which is quite better than the average,
which is often closer to around 40 % -50 %.
The key to success with
ebook publishing is a great product
which is well edited, great
pricing (this is key) and marketing.
Publishers will try to hold the line on their 25 % net
ebook royalty structures,
which means big authors will see their royalties suffer as
prices drop and as the unit sales advantage of low
prices decreases, and as the disadvantage of high
prices increases.
Publishers have imposed boycotts on
ebook lending, issued impossible
pricing strategies for digital content, and even removed titles from the lending catalogs, all of
which have all left libraries at odds with the publishers as they struggle to provide quality reading content for their patrons.
That collusion, in
which the publishers all agreed to switch to an agency
pricing model instead of the previously followed wholesale model, causing a sharp increase in the
price of
ebooks when Amazon was no longer allowed to discount publishers» titles.
Hardcover sales in adult trade fiction and non-fiction combined increased to a total of $ 1.5 billion in 2013;
ebooks in fiction - only sold almost as much as hardcover for both fiction and non-fiction for adults — despite the typically lower
price point of
ebooks compared to hardcover and paperback — a fact that speaks to the need to revamp the strategy by
which publishers perceive digital - first and
ebook - only.
Authors are starting to approach their publishing business more professionally,
which is reflected in higher
prices for
ebooks and increased average earnings.
Ignoring the question of whether
price should be based on cost,
which is a never - ending issue in business economics, the simple fact of the matter is
ebooks aren't free for the publisher to provide.
If getting published traditionally doesn't especially help you to get your books on the shelves of stores (unless you are talented, awesome, hard - working, and lucky enough to be a Jim Butcher), then you've got a legitimate reason to question whether you want to roll the dice with traditional publishers (who absolutely offer many great advantages), or get 70 % royalties on your indie
ebooks and get paid 80 % of your print book's list
price (minus the cost of POD printing) with your print - on - demand book via Lightning Source and their 20 % short discount option —
which gets you right into Amazon.com and other online bookstores, just like the big boys do.
ebooks sell at a lower
price point than other information products such as ecourses,
which means you have to sell a lot to make money.
I came across a $ 97 product called ePubTemplates that says it will do all the conversion for me, but before I could get it I stumbled upon your delightful site
which is telling me that for the
price of a $ 2.99
ebook on Amazon by Paul Salvette and the FREE program Calibre that I will have everything I need to convert my book to the Kindle!
Including this whole piece of work,
which as many folks including you have observed, is about far deeper, longer range issues than tomorrow's
ebook price points.
Because if Macmillan was able for force Amazon to charge its buyers this unreasonable
price of $ 12.99 — $ 14.99 for an
ebook,
which has no physical form and absolutely no resale value, the better off will it be for the authors.
The only catch is
pricing — while Lulu lets you set your own
price, most of the
eBook retailers enforce some
pricing restrictions (i.e. a set maximum
price)
which Lulu must adhere to.
When using any distributor, you should make sure that you adhere to the Fixed
Price Law, which means your book must be available for the same price on all German sales channels (this will be easy on German ebook distributors, but you have to pay attention when using Smashwords, for insta
Price Law,
which means your book must be available for the same
price on all German sales channels (this will be easy on German ebook distributors, but you have to pay attention when using Smashwords, for insta
price on all German sales channels (this will be easy on German
ebook distributors, but you have to pay attention when using Smashwords, for instance).