In this particular post, we are going to cover two successful
eBook pricing strategies for authors that have a series.
Before we dive into
eBook pricing strategies, I want to give you a few key reminders.
I've never seen
ebook pricing strategies by content area before — that's smart.
MG: What's the # 1 piece of actionable advice you'd give to indie authors confused about
ebook pricing strategies and available outlets?
Update: You may also want to read my post on
Ebook Pricing Strategies for a First or Stand - Alone Novel.
The giant retailer didn't discuss
its ebook pricing strategy but is known for discounting.
Guy Hallowes, managing director of Mills & Boon's UK's eBook program, openly opinionates that there is no rule about
eBook pricing strategy.
We'll cover most of what you need to know below, but we encourage you to do your own research through PublishDrive's extensive
ebook pricing strategy guide.
The first
eBook pricing strategy we will cover is to lower the first book in your eBook series to $ 0.99.
I would take that as solid directional confirmation of Amazon's recent claims about optimal
ebook pricing strategy.
Not exact matches
Whether travelers use print guidebooks,
ebooks, mobile apps, or Fodors.com, Fodor's provides highly curated advice on how to travel smarter, including the best arts and culture offerings, where to eat and stay at every
price point, and tips and
strategies for an authentic and immersive experience.
At that
price, it's widely known that Amazon is selling
ebooks at a loss in a broad
strategy to cement its Kindle ereaders and tablets as the dominant ereading platform.
«The move by Barnes & Noble as well as Amazon to slash the
prices of their
eBook readers reflects a fundamental change in their business
strategy intended to counter the rising competitive pressure from Apple's iPad,» iSuppli said.
The high
pricing strategies of big publishing in response to this dominance appear to be reducing mainstream
ebook sales.
They can drop DRM, sell
ebooks directly to readers, add or improve their subscription services, offer print - on - demand — any
strategy, really, except continuing to insist that readers must accept high
prices and restricted access.
We can speculate that publishers will reduce
prices on
eBooks from the 9.99
price, and perhaps use Amazons
strategy against them to gain market dominance.
Thematic chapters focus on critical policy debates and on key driving forces, notably
ebook bestsellers and
pricing strategies across European markets, self - publishing, regulation, piracy, and the expanding activities of the leading global players such as Amazon, Apple, Barnes & Noble, Google, and Kobo.
Publishers have imposed boycotts on
ebook lending, issued impossible
pricing strategies for digital content, and even removed titles from the lending catalogs, all of which have all left libraries at odds with the publishers as they struggle to provide quality reading content for their patrons.
Hardcover sales in adult trade fiction and non-fiction combined increased to a total of $ 1.5 billion in 2013;
ebooks in fiction - only sold almost as much as hardcover for both fiction and non-fiction for adults — despite the typically lower
price point of
ebooks compared to hardcover and paperback — a fact that speaks to the need to revamp the
strategy by which publishers perceive digital - first and
ebook - only.
They'd have to pay me a lot of money on retainer, maybe $ 10K a month, and I couldn't guarantee they'd make anywhere near that money back, because they'd need to employ Kindle marketing
strategies like low
pricing on
ebooks.
Filed Under:
Ebook Publishing, Kindle Publishing Tags: book self,
pricing strategy, different things, many people, platforms, rule of thumb, amazon marketplace, gt 3,
price pulsing amazon, fast track
One way or another, the Big 5's gambit of setting
ebook prices higher as a
strategy to improve their market position failed spectacularly.
Filed Under: Kindle Publishing Tags: marketing techniques, countries,
pricing strategies, marketing book, joanna,
ebook, england
Authors are fretting that the
pricing strategies employed with
eBooks are putting the pinch on their ability to make a living.
Macmillan is presumably banking on this
strategy resulting in greater overall profits than if the
ebook were
priced at $ 10 in perpetuity.
This article was, for the most part, about how much money indie authors make,
ebook pricing, marketing
strategy, and
ebook sales.
But if you're a legacy - published author whose sales are increasingly digital, you need to understand that the legacy
strategy of
pricing ebooks high is costing you money.
The data for the list is provided by Dan Lubart of Iobyte Solutions, an IT
strategy firm that has been examining the effects of
price on
ebook sales for awhile.
Smashwords CEO Mark Coker recently released the 2018 updated edition of his Smashwords Book Marketing Guide, in which his advice to authors still includes a
strategy of
pricing at least one book as free, and if you have a series,
price the first book as free, despite his gloomy 2018 Publishing Predictions blog post, in which he predicted an increased glut of high - quality, low cost
eBooks, and the demise of independent publishing by a rising, Amazon - dependent model.
Print
pricing follows a different
strategy than
eBooks, but the principal is the same.
After you have submitted your
ebook to Amazon and established your
price, one of the final aspects — usually not employed by first time authors — is marketing
strategy.
You might find this article Shelley wrote on
pricing strategies helpful if you aren't sure what
price is best for your
eBook.
«Agency
pricing» has been, since its inception, nothing more than a means to control the retail
price that Amazon, not Apple, can charge for an
ebook — a means to break Amazon's
strategy of using
ebooks as loss - leaders to sell the Amazon Kindle.
But check the catalog and you will find many less
ebooks on it, as authors disgusted with the whole Prime Lending Program and also the
pricing strategy which encourages freebies over paid content leave in droves.
It's impossible to offer a one - size - fits - all
strategy for
pricing your
ebooks.
Module 1: The differences between traditional and self - publishing... Module 2: Kindle Bookstore and what it is... Module 3: How to understand your readers and what they expect Module 4: Learn if you should target a specific Niche Audience or use... Module 5: Kindle
pricing Strategies... Module 6: Professional or Self Editing methods and what is best... Module 7: Creating Attention Grabbing ecovers... Module 8: Specific advertising Techniques to promote your Kindle
ebook... Module 9: Step by Step How to Publish your
ebook on the KDI Network... Module 10: Final Recap and Summary, Bringing it all together...
Learn about
pricing strategies for
eBook promotions and how they can help you achieve different goals, and reach new audiences.
Filed Under: Kindle Publishing Tags: joanna, england,
ebook, marketing techniques, countries,
pricing strategies, marketing book
Apart from the excellent points raised by the author in his post, you can possibly look for other areas of information e.g. the
eBook format, different
pricing strategy, book promotion services to include in your data analysis.
One
strategy of indie authors is run a promotion that lowers the
price of their
eBook to 99 cents so it picks up momentum and gains new readership.
While I consider the notion of stunting the fastest growing platform (
ebooks) to justify high
prices for hardcovers to be a poorly conceived
strategy, I am not Hachette's CEO.
They also didn't allow her to change her
eBook pricing which is a big part of a successful launch
strategy.
# 1 - An Introduction to
Ebook Publishing (a primer and e-publishing checklist) # 2 - The Secrets to
Ebook Publishing Success (best practices secrets for reaching more readers) # 3 - Smashwords Survey Helps Authors Sell More Books (
pricing strategy and fun metrics) # 4 - 10 Trends Driving the Future of Authorship (indie authors are the future of publishing!)
The Secrets to
Ebook Publishing Success, our free ebook that examines the best practices of the most successful Smashwords authors, also explores different strategies for pri
Ebook Publishing Success, our free
ebook that examines the best practices of the most successful Smashwords authors, also explores different strategies for pri
ebook that examines the best practices of the most successful Smashwords authors, also explores different
strategies for
pricing.
Perhaps we're missing some complex seasonal aspect of the Big Five's
pricing strategy, one that differentiates which authors receive this more attractive
ebook pricing when, based on each author's tenure.
This is a device that won't read the 1000 +
ebooks that I already own; I can't read books encrypted for the Kindle on my other devices; Amazon has already abandoned my digital library once — they may be on the way to discontinuing mobipocket support leaving me with a second set of dead files; the thought of my bookmarks and annotations stored on their servers while they extract statistical data is disquieting; Amazon's clout with publishers and
pricing strategies may not leave them open to anti-trust suits but they are having a negative impact on etitles available to me.
Aren't there reporting requirements in the settlement that go beyond two years, though, giving DOJ access to internal documents and
strategies for
ebooks and
pricing?
If, on the other hand, the primary concern is one of profitability, then I'm wondering whether the
strategy of
pricing ebooks at $ 12.99 is intended to serve another goal — pushing readers back toward the paper hardcover, which has long been traditional publishing's North Star.
DC Comics» new
pricing strategy addresses several of the issues that
eBook consumers have asked for, such as a print - digital package and digital - only
pricing discounted proportionately to the print - only version.
The earlier one they say began «no later than September 2008» and involves a number of meetings regarding a possible «joint venture» to sell
ebooks together as well as «telephone conversations and other communications in which they jointly acknowledged to each other the threat posed by Amazon's
pricing strategy and the need to work collectively to end that
strategy.»