Though
their ebook promotion pricing is very competitive, being between $ 25 and $ 110 depending on your promotion, they do have a list of Promotion Requirements that they adhere to strictly, which includes no erotica, as well as the requirement that your book is over 125 pages (except for Children's Stories or Cook Books).
Director of Marketing Sarah Katherine James and Executive Editor Catia Shattuck come together to talk about the pros and cons of our two most popular
ebook promotion pricing options: free and 99 cents.
Not exact matches
Before using KDROI, just setup a Free book
promotion or Kindle Countdown deal (OR just manually set your book
price to 99c) for your Kindle
eBook in your Amazon KDP account.
The
price of your
ebook can be altered throughout your marketing process to coincide with
promotions.
PublishDrive was founded in 2014 in Budapest and besides distribution PublishDrive covers all parts of
ebook management from production,
price promotion, sales analytics, marketing activities, consolidated sales reports and billing.
Originally posted at BookGorilla.com Over at his Kindle Review blog Abhi has been doing his usually fine job of following events in the Kindlesphere, and he turned his focus today on something we've been thinking about too: the effect of the Kindle Store's wildly popular Sunshine Deals
promotion on
ebook prices generally.
Even though the ad is specifically for a reduced
price ebook promotion, having nothing obviously to do with the audiobook, the audiobook sales skyrocket.
eBook price promotions are a great way to boost exposure, but if that's all you're doing, that may be why it didn't work.
-LSB-...] with
Pricing:
Pricing, much like
eBook promotions, is also a great way to play with the Amazon algorithm.
«As far as summer reading goes, we have a constant series of
promotions and
pricing that we'll be expanding through the summer months,» he explained, while mentioning a larger focus on
ebooks and devices for the fall when school will resume.
He launched the company in 2012 with the mission of helping readers discover authors through daily
ebook price promotions.
Combine a
price change with some sort of a book
promotion that drives traffic to the Amazon page, like an
eBook campaign.
Filed under: DIY,
ebooks, publishing, self - publishing, Writing Conferences, advances, authors, book
pricing, book
promotion, Bookselling,
ebooks, indie, self - publishing, writers
More than 1 million people with tablets and ereaders have signed up for BookBub to learn about
price promotions on acclaimed
ebooks that match their interests.
This website promotes
eBooks priced under $ 2.99 (including free book
promotions) on their website, via genre targeted e-mails and on social media.
Now that agency
ebooks have a fixed
price, you've got to hand it to Kobo for coming up with new
promotions to keep things interesting.
It's easy to change the
price of an
ebook, but sometimes it's hard to measure the effects because of other factors like the type of
promotion that's going on a the time.
Don't forget you can also use
pricing as a promotional tool for your
ebook, through low -
price special
promotions and even periods where you offer your book for free.
They are offering up to 75 % off bestselling
ebooks from every genre (don't forget that Google is running a 75 % off Cyber Monday weekend sale as well, and Amazon is
price - matching many of the titles from both
promotions).
The average
price of an
ebook in 2014 was $ 3.99 to $ 5.99 (not including sales,
promotions, and free books).
Learn about
pricing strategies for
eBook promotions and how they can help you achieve different goals, and reach new audiences.
Like the U.S. settlement, the proposed EU settlement requires Apple and settling publishers to terminate their agency agreements and, for two years, prevents publishers from «restrict [ing], limit [ing] or imped [ing]
ebook retailers» ability to set, alter or reduce retail
prices for
ebooks and / or to offer discounts or
promotions.»
There's no reason why a publisher can't do a
promotion offering one or more free
ebooks with a hardcopy purchase, or a bundle where you pay say half the
price of the standalone
ebook price extra to get the two.
Amazon can undercut its competitors on
price because it can factor in earnings from future
ebook sales, it can sell a lot of Kindles from Amazon.com and not have to share a cut with retailers, and it doesn't have to spend as much on marketing and
promotions.
BookBub works with all major
ebook retailers and devices, and is the industry's leading
ebook price promotion service.
If you're going to run a free
ebook promotion, you'll quickly notice that Amazon won't let you set your
price to zero — which isn't ideal, considering that they're the largest retailer by far.
Apart from the excellent points raised by the author in his post, you can possibly look for other areas of information e.g. the
eBook format, different
pricing strategy, book
promotion services to include in your data analysis.
These results often lead to higher - than - usual sales on the days right after
promotions (when it's back to regular
price), as well as a bigger audience for future
ebooks.
One strategy of indie authors is run a
promotion that lowers the
price of their
eBook to 99 cents so it picks up momentum and gains new readership.
Price is an important element that Book Cave considers when reviewing books submitted for retailer
promotions, and Barnes & Noble is one of the big
ebook publishing sites.
The publishing team at William Morrow is adding to the fun by offering a one - day - only pre-order
ebook price promotion.
eBook Promotions: While to some degree this falls under the eBook pricing and flexibility it's still worth mentioning that some publishers will not let you do discounts or freebie book promotions
Promotions: While to some degree this falls under the
eBook pricing and flexibility it's still worth mentioning that some publishers will not let you do discounts or freebie book
promotions promotions on Amazon.
There is some protection for
ebook prices under agency agreements, however: «The aggregate value of the
price discounts or
promotions offered by any retailer should not exceed the aggregate amount equal to the total commissions the publisher pays to that retailer over a 12 - month period in connection with the sale of its
ebooks to consumers.»
Running a «
price promotion» (i.e. temporarily discounting your book) is one of the best ways to gain visibility on an
ebook retailer.
Some of them promote free books only, some when it's on sale, and some will promote when you have a new release, so you should have no trouble finding a
promotions group that matches your chosen
price point, format, as well as your budget and your goals for
ebook marketing.
The competitor's
eBook price must not be lower due to an advertising error; misprint; combination
promotion (e.g. gift with purchase); after - sale rebate offer; or preferred - customer, or other similar discount.
For two years, the publishers «will not restrict, limit or impede
ebook retailers» ability to set, alter or reduce retail
prices for
ebooks and / or to offer discounts or
promotions.»
We measure success in a variety of ways: engagement such as people entering our contests and replying to our posts on Facebook, Twitter, and our blog; increases in fans and followers; online mentions of our titles; increased web traffic to our website and blog; and increased sales — for example, when we do
ebook price promotions, we measure whether or not we sold more
ebooks at the promotional
price.
Joanna Karaplis: On the digital development side, I'm responsible for developing and growing our
ebook publishing program — deciding which titles to convert; supervising the conversion process, which is currently outsourced, with plans to bring it in - house; overseeing
ebook proofing, editing, and adapting; preparing metadata; distributing our
ebooks to our retail partners; and working on
price promotions and other marketing initiatives that are directly related to
ebooks.
Among the relief requested by the department in the lawsuit is the nullification of the Apple Agency Agreements and «any agreement between a Publisher Defendant and an
ebook retailer that restricts, limits, or impedes the
ebook retailer's ability to set, alter or reduce the retail
price of any
ebook or to offer
price or other
promotions to encourage consumers to purchase any
ebook, or contains a retail
price MFN (most favored nation status.)
For a period of two years, the publishers can not, subject to certain conditions, hamper
ebook retailers from setting their own
prices for
ebooks or, from offering discounts and
promotions;
The paucity of freebie days signals not only the buying power that Amazon knows free
promotions can have, but their preference for
ebooks with
prices.
A huge 10th Anniversary Kindle Deals
promotion includes a 40 %
price cut for unlimited
ebook subscription.
Leaving Amazon's KOLL out of the wish list, avid readers must know how they can buy their favorite
eBooks more reasonably according to its aggressive
price promotion.
That 35 % option is so low because it prevents Amazon from lowering the
ebook price for special
promotions.
Authors take full reign in determining the discount, the
promotion period, and the
eBook's regular
price and readers are made aware how much they have got to buy the
eBook at a discounted
price.
I recommend you start with the keywords, then the category, then you can experiment with
eBook promotion, category flipping and vary the book
pricing.