Sentences with phrase «ebooks as the loss leaders»

Amazon's tactics should also be examined, and in my opinion, criticized, because Amazon's choice to use ebooks as a loss leader to lock users into the Amazon infrastructure for EVERYTHING is unquestionably harming the ebook market.

That's the big problem in dealing with the everything store: Amazon uses the indie authors» ebooks as loss leaders.

Yes we know that Hachette and big 5 trad publishers want agency model and Amazon don't want to selling ebooks as loss leader forever.

Not exact matches

Where 99 cent novels seem to be the way to go on Kindle, Kobo doesn't use books as a «loss leader» — eBooks are the ONLY thing we sell, and our prime real estate needs to be dedicated to books that we can actually earn money on.

I already touched on the idea of using a free ebook (a short story, a novella, or even a full - length novel) as a loss leader, the idea being that you can sell more of your other books by giving away free samples.

But I don't believe that Amazon can truly sell ebooks as a loss - leader forever; I'm of the belief that Amazon sells its cheaper e-ink Kindles at a loss, too — at some point, something's got ta give.

«Agency pricing» has been, since its inception, nothing more than a means to control the retail price that Amazon, not Apple, can charge for an ebook — a means to break Amazon's strategy of using ebooks as loss - leaders to sell the Amazon Kindle.

Yes, they might make the latest Big Name Author book 99 cents as a loss leader — but those books are already selling well, even in an indie - dominated ebook world like we have right now.

Therefore, when offering a loss leader, make sure that your book IS a loss leader â $ «write at least two or three ebooks before you offer one for sale as a «taster.»

So, if Amazon wanted to sell my «Writers Gone Wild» (from Penguin) as a «loss leader» price of $ 5.99, they would not be allowed to unless the publisher agreed to lower the price, and that price would be carried by all the other eBook outlets.

Readers as loss - leaders in order to sell ebooks at a decent price («decent,» as in retaining publisher and author interest)... I like it!