«Imagine, for example, tailored advertisements created for individual «swing voters» (selected automatically through
profiling), pointing out a party's positive steps in the
policy areas that are most likely to interest them (also selected automatically), omitting those areas where party
policy doesn't fit, and couching it in a language appropriate to the individual's ethnic,
educational, cultural and linguistic background, illustrated with a few appropriate news TV clips, and playing background music exactly to the individual's taste and voiced over by an actor that
profiling reveals that individual likes?
«Stephanie's high -
profile research, which is influencing both practice and
policy, is a great example of what we are trying to accomplish across HGSE — producing scholarship that directly translates into expanded and improved
educational opportunities for all.
With a new generation of reform - minded philanthropists targeting high -
profile efforts that will influence
educational politics and
policy, the time is ripe for a project that targets methodological advances and improvements for cost modeling strategies.