To educate the
public, Life Happens employs a wide range of communications tactics including advertising, consumer - media outreach,
educational programs in high schools and colleges,
public -
service announcements, informational flyers and videos, and a wide range of online and social - media communications.
They created
educational pamphlets and worked with pharmacies and doctors» offices to place them; got local TV anchorwomen to make
public service announcements; and spoke before community groups and boards of doctors and at health fairs to raise awareness of the symptoms of ovarian cancer.