Simultaneously,
an effective content strategy is the road to building a brand.
An effective content strategy has to nail both of these tasks.
One great example of a B2B brand that has clearly spent a great deal of time and energy understanding what they believe and has then parlayed that understanding into
an effective content strategy is the online design tool Canva.
A longer answer was provided in three presentations in a session called «What does
an Effective Content Strategy Look Like?»
So how do we build
an effective content strategy?
Many are investigating how they can best leverage the latest technology to enhance their marketing efforts and develop
an effective content strategy that will assist in maintaining and developing the long - term relationships they work to establish with current and prospective clients.