I came up with different ideas and ways to improve them this year, i tried out most of them to find out the most
effective and all of them still pointed towards having an
editorial calendar.
Red Chicago Marketing Solutions (Chicago, IL) 2005 — 2006 Account Executive — Restaurant, Catering, Advertising and Non-Profit Clients • Developed and maintained solid relationships with key local media outlets and long - lead publications, securing live - shot television feeds along with in - studio segments at NBC, ABC, FOX, and WGN stations • Authored media alerts and releases for outreach, providing client status reports and account summaries • Coordinated numerous interviews between clients and members of local and trade media • Maintained
editorial calendars and master media database for
effective outreach to key targets • Aided in special - event planning, brand promotion, media outreach, and campaign execution