A 236 - page compendium
of insightful commentary and sound advice for the entrepreneur and small business owner With real world practicality, readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a
kind of auxiliary sales resource; successfully persuading business acquaintances to become joint - venture partners; utilizing social media, traditional media, and their own imagination to reduce
advertising costs while employing alternative marketing practices The distilled and
effective wisdom
of two
of the most successful yet frugal entrepreneurs who have combined their many years
of experience and expertise in a single volume that should be considered mandatory reading strongly recommended.
If so, what
kind of promotions are
effective, how much money / time do you need to spend on
advertising, and how long should ads continue after publication?