When it comes to creating
effective mobile ads, imagery is where its at.
But what makes
an effective mobile ad?
Not exact matches
In many ways
mobile web games are the ultimate
mobile engagement
ad unit: they allow a brand to engage its target audience at scale through the preferred activity on
mobile, and to do so in a cost
effective manner in a way that fosters social and viral growth.
Because of the space constraints in
mobile, traditional banner and display
ads aren't as
effective, so the seamless integration and high click rates of news feed
ads — known in the industry as «native advertising» — are perfectly positioned to boost Facebook's
mobile business.
«Advertisers will not continue to do business with us, or they will reduce the prices they are willing to pay to advertise with us, if we do not deliver
ads in an
effective manner, or if they do not believe that their investment in advertising with us will generate a competitive return relative to alternatives, including online,
mobile.»
The company began selling advertising in earnest only in 2010, devising a means for
ads to appear in the message streams of users that has proven
effective for both desktop computers and
mobile devices.
Rather than sticking with a «spray and pray» approach, they might find it's more
effective to launch
mobile display
ads after a product has been advertised in other media.
Terrestrial radio transmissions in E-band are suitable as a cost -
effective replacement for deployment of optical fiber or as
ad - hoc networks in the case of crises and catastrophe, and for connecting base stations in the backhaul of
mobile communication systems.
This is most evident in areas such as
mobile and social where only 21 percent and 22 percent of respondents run these tactics as part of integrated campaigns with the remainder conducting them in silos, discretely and on an
ad hoc basis, a practice which inhibits their ability to deliver
effective cross-channel campaigns.