«Formal
discourse becomes politically powerful when it becomes ideology; when it articulates and fuses into
effective formulations opinions and attitudes that are otherwise too scattered and vague to be acted upon; when it mobilizes a general mood, «a set of disconnected, unrealized private emotions,» into «a public possession, a
social fact»; when it crystallizes otherwise inchoate
social and political discontent and thereby shapes what is otherwise instinctive and directs it to attainable goals, when it clarifies, symbolizes, and elevates to structured consciousness the mingled urges that stir within us.
In such places, intimidating text messages, threatening pamphlets and ominous posts on
social media have already been
effective at influencing public
discourse and silencing defiant voices — long before the polarizing plebiscite campaign started.