Sentences with phrase «effectively target voters»

Cambridge Analytica, which also worked on Donald Trump's 2016 bid for president, used the personal information of millions of users who never gave their permission to help campaigns more effectively target voters.

Not exact matches

Instead, they could target voters and potential donors more effectively using the information they gathered by actually running Facebook ads and measuring the results.

At the same time, they can be building up data on the electorate by talking to voters one - on - one and developing technologies and procedures to use that data to target their outreach efficiently, effectively and repeatedly.

Rather than bragging about a new leap forward in voter targeting, Schweickert is effectively boasting that the Republicans have caught up to the Democrats.

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.