With this in mind, a research team including academics and practitioners inside and outside of government examined existing studies to evaluate the relative cost
effectiveness of nudges and other policy interventions.
The team compared
the effectiveness of nudge - type strategies with more standard policy interventions, calculating the ratio between an intervention's causal effect and its implementation cost.
«We had a hunch that nudging, and especially digital nudging, would be very cost effective, but I was truly surprised to see that the cost
effectiveness of nudging is often 100, and even 1,000, times greater than more traditional interventions,» says co-author Shlomo Benartzi, a professor at the Anderson School of Management at the University of California, Los Angeles.
Not exact matches
Henry Farrell and Cosma Shalizi question the ethics and
effectiveness of «
nudging» people into making better choices (5 November, p...
Lawmakers have taken an interest in
nudges because
of their nonregulatory nature and supposed cost -
effectiveness.
In a review
of existing literature, Marteau did find descriptions
of nudging being used to improve health behaviors — one study reports a 70 % increase in the amount
of fruit bought by school children at lunchtime after fruit was placed by the cash register — but these interventions have not been evaluated on a large scale or assessed for cost -
effectiveness.
In 2014, REL Mid-Atlantic partnered with the School District
of Philadelphia to test the
effectiveness of sending a postcard home to parents that encouraged them to improve their children's attendance — an approach called a behavioral
nudge.