Sentences with phrase «effectiveness of your ad»

Dig Deeper: How to Make Your First Advertising Buy Managing Your Online Advertising: Track All of Your Traffic, All of the Time The real - time information available through digital advertising systems allows you to monitor minute - by - minute effectiveness of your ads.

Facebook has other persistent problems, like failing to accurately measure the effectiveness of its ads.

- Social plugins, such as our Like and Share buttons, which make other sites more social and help you share content on Facebook; - Facebook Login, which lets you use your Facebook account to log into another website or app; - Facebook Analytics, which helps websites and apps better understand how people use their services; and - Facebook ads and measurement tools, which enable websites and apps to show ads from Facebook advertisers, to run their own ads on Facebook or elsewhere, and to understand the effectiveness of their ads.

This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.

The company also «created documents that inaccurately verified that ads ran on certain doctors» screens and manipulated third - party analyses showing the effectiveness of the ads,» Winkler writes.

For business owners, that means the effectiveness of the ads they pay for to drive click - throughs might also be about to change.

Perhaps 80 percent of the click - effectiveness of your ad will be determined by the image you choose and the headline you provide for that image, with 70 percent coming from the image alone.

Additionally, Outcome employees gave clients inflated data that showed how well the ads performed, made documents that verified certain ads were shown in specific offices, and manipulated analyses that measured the effectiveness of the ads, according to internal documents and former employees who spoke with the Journal.

Yahoo has been able to pass customer insight on to its advertising partners, improving the effectiveness of ad spend.

Tech platforms have repeatedly been caught lying to advertisers about the reach and effectiveness of their ads.

In order for you to track the effectiveness of your ad, Facebook needs to know what happens to visitors after they leave Facebook to visit your site.

I wish to respond up front to these two objections, since I know all too well the effectiveness of ad hominem attacks used to discredit a voice, avoiding debate and thus dispensing with substantive analysis of the issues.

These third - party sites, businesses, and advertisers, or advertising companies working on their behalf, sometimes use Web Beacons and Cookies to measure the effectiveness of their ads, personalize or optimize advertising content and to track users who link from their respective websites to the Sites or the Applications.

«Cable [tv] buys are smart not just because they are cheap, but because they are targeted and can help you increase the effectiveness of an ad buy.

But in a letter to Berman, the Democratic committee members questioned the effectiveness of the ad given its intent to criticize Republicans on gun control.

RESEARCH BRIEF — Apr 7 — To find the relative effectiveness of ads on TV, in magazines, and on the Internet, McPheters & Company used 30 - second TV ads, full - page 4 - color magazine ads, and Internet banner ads in standard sizes, and employed eye - tracking software to determine if (and how) Internet ads were actually seen by respondents.

The study further notes this new epidemic partially has to do with the dwindling effectiveness of ad monetization.

The project has claimed that it's establishing «Blockchain - driven technologies to eliminate ad fraud and optimize the effectiveness of ad marketing expenditures.»

It also allows you to maximize the effectiveness of your ad by customizing messages based on the device on which it will appear.

Not exact matches

There are doubts about the importance and effectiveness of YouTube as an ad platform.

It helped an anti-immigrant group learn the best way to target its fearmongering ads, and then used those ads as a case study to test the effectiveness of a new ad format.

Additionally, you can use A / B testing to improve the effectiveness of specific elements of your website, including search ads, calls - to - action, promotions and more.

What matters most is page - views, which accounts for ad effectiveness over time, including visits to a website, seeking more information, product purchases, becoming a lead or keeping a brand top of mind.

On the same day Facebook announced its ad - blocking moves, Procter & Gamble said it is planning to scale back its use of targeted Facebook ads, because it has found them to be of «limited effectiveness.»

For instance, because it can see your location when you're connected to its network, it could better see the effectiveness of targeted ads.

When judging the effectiveness of our Facebook ads, we look at two metrics: click - through rate and, more important, cost per download, or the price we pay for each person who actually installs the app.

With the decline of online ad effectiveness, aside from account - based marketing and ad micro-targeting, what works best today is great content.

Xaxis and online ad buyers like it have been at the center of a debate over online privacy, as the effectiveness of the campaigns they run requires anonymously tracking users as they surf the web.

The Goldman analysis accounts for the potential «impact of a decline in users or total time spent on Facebook in Europe, as well as the potential for declines in ad pricing based on lower effectiveness should the company be forced to leverage contextual vs. targeted advertising.»

For example, to get more customers to reload coffee cards online, Starbucks can test the effectiveness of having an ad on its homepage vs. placing a call to action on the coffee card's log - in screen.

Whereas businesses that have not invested in ads are more than twice as likely to report that the effectiveness of social media marketing for their business is «uncertain» or «very ineffective».

The high growth in the number of social media advertisers and social media ad spending is a great indication of the effectiveness (or necessity) of social media ads for businesses.

Google argued in its blog post that advertisers needed referrer data «to measure the effectiveness of their campaigns and to improve the ads and offers they present to you.»

«Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency,» the document states.

Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by the third - party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.

And as Tivo and other DVRs cut into the effectiveness of television ads, radio may begin to look more and more attractive as a political tool.

At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the campaign's list of supporters, volunteers and donors.

He ventures into the cubes at Democracy Data & Communications to watch as staff members monitor the effectiveness of particular ads on particular sites — it turns out that simple and texty often beats clever and pretty, and general - interest sites can get better results than issue - specific sites.

According to an MSHC Partners study and anecodotal evidence, TiVos are already cutting into the effectiveness of political ads, and owning a DVR may end up being a prerequisite for sanity during the general election.

Voter contact data even let the campaign judge the effectiveness of TV ads, including those run by its opponent.

At two recent public discussions, members of the winning 2008 new media team have mentioned the effectiveness of Google ads in building the campaign's list of supporters, volunteers...

They also fundraised heavily to finance TV ads, which is where I feel like they missed an opportunity — yes, television is an excellent medium to reach unengaged voters and the internet - deprived, but pairing TV with digital advertising can increase the effectiveness of both.

Of course, field organizing and online advertising don't REPLACE television ads, they complement them — canvassing and online ads can reinforce the same messages voters are seeing on their TV screens, as well as help to evaluate their effectiveness.

But the ad campaign has drawn criticism from political opponents of Gov. Cuomo, who have questioned its effectiveness.

The practice of tailoring ads to individuals is so prevalent because online marketers are relying on older research about the effectiveness of tailored ads and failing to consider how newer technologies can keep detailed tabs on a specific consumer's activity.

Using a drug we know can target the garbage disposal system of the brain, we will test the effectiveness of this treatment in a model of AD.

Objective: The aim of the present study was to show the effectiveness of oral citicoline plus AChEIs in patients affected with AD.

Peta's most significant contribution in her research life has been to lead world - first randomized clinical trials investigating the effectiveness of a new and innovative treatment option for food cravings in overweight and obese adults (EFT, Emotional Freedom Techniques or «Tapping»), major depression, smoking and for academic stress ad self esteem concerns in teens.

These findings support the effectiveness of food supplement treatment in improving attention and self - control in children with AD / HD and suggest food supplement treatment of AD / HD may be of equal efficacy to Ritalin treatment.

Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by the third - party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see.