Modal
choice: Shifting
transport options to more
efficient modes is possible, (such as from private cars to public
transport, walking, and cycling), and can be encouraged by urban planning and the development of a safe and
efficient infrastructure.
Rose, J. M. and Bliemer, M. C. J.: 2009, Constructing
Efficient Stated
Choice Experimental Designs,
Transport Reviews 29 (5), 587 — 617.