• Organize and carry our
market and trend research activities • Write copy, press releases and promotional literature • Assist
marketing team by handling administrative details for each
marketing campaign • Provide support in arranging and producing
marketing materials for campaigns • Organize campaigns in conjunction with other
marketing professionals • Upload, organize and manage
marketing material to online libraries and social media sites • Coordinate periodic direct mail initiatives such as mail merge and individual letters • Work with the telemarketing team to create schedules, confirm appointments and develop reports on quotations • Assist in preparing
marketing statistics and reports • Handle
electronic, digital and manual filing systems • Manage internal communication and diary coordination • Research venues and catering arrangements for promotional campaigns • Prepare supporting materials such as literature packs, promotional merchandise and name badges for each campaign • Assist in promotional /
marketing event set up and break down • Act as a first point of contact for guests and delegates • Assist the
marketing team in their networking activities by scheduling appointments with prospective clients • Compose and upload articles to websites for promotional purposes • Help in identifying and researching suitable clients and internal stories • Visit customers and external
agencies for follow ups • Assist
marketing teams in reviewing client prospects and develop strategic follow up plans • Act as a liaison between different departments to ensure effective communication
SPX Corporation, Service Solutions (Warren, MI) 5/2000 — 7/2003 Manager,
Marketing Communications • Planned and executed marketing communications for a $ 500 million business unit • Directed team of twelve marketing professionals, outside vendors, and multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
Marketing Communications • Planned and executed
marketing communications for a $ 500 million business unit • Directed team of twelve marketing professionals, outside vendors, and multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
marketing communications for a $ 500 million business unit • Directed team of twelve
marketing professionals, outside vendors, and multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
marketing professionals, outside vendors, and multiple partner
agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for
marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for
marketing communications through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed advertising and sales initiatives in print &
electronic media, trade shows, and direct mail • Evaluated
market trends, competitive products and services, and measured ROI for campaigns