Every time we pass an end - of - quarter date, and every time these articles reach fever pitch about the Dems» massive and over-the-top
email fundraising operations, the more it erodes the average voter's trust in the larger Democratic Brand.
Those are just the tools — to put them to work, the campaign will need an
email strategy, a recruitment strategy, a social media strategy, a grassroots strategy (often including a mobile component), an advertising strategy, a
fundraising strategy, and last but never least, a turnout
operation to actually get people to vote.