As
email marketers know, open rates on email marketing campaigns have been dropping for years.
Successful
email marketers know the way their content is displayed is critical for higher rates of engagement.
Not exact matches
In this era of social media, search engine optimization, and a kaleidoscopic array of other digital advertising tools being deployed by digital
marketers, you wouldn't be alone if you'd started to think that more traditional forms of promotion, such as
email marketing, may
no longer be as effective as they once were.
By getting to
know their customers, effective
email marketers can leverage their existing customer base to hone and develop more effective strategies and ultimately grow their business.
Michael Hyatt is doing it, Pat Flynn is doing it, Noah Kagan is doing it... These are some of the most influential
marketers of our time with MASSIVE
email lists, I've got a hunch they
know what they are doing.
Marketers can chose among 70 + data points with Marketo, to sync at any cadence - or opt to populate blank fields only; compare
emails against DiscoverOrg's
known bounced
email log; and more.
However if
marketers know a consumer's relationship status, direct
marketers could consider systematically varying the image (romantic couple vs. platonic others) used on a catalog cover or in a promotional
email that encourages them to click through to shop and treat themselves, Cavanaugh suggested.
While many have decried that
email is dead, a handful of
marketers have quietly been using little -
known email marketing techniques to gene...
If you speak to any digital
marketer, you would
know that
emails are the single most powerful tool that you can have.
However, law firm
email marketers need to be aware that the following commonly used HTML tags and techniques are
no longer supported in Outlook 2007, and redesign accordingly:
Legitimate law firm
email marketers need to
know about the major anti-spam solutions being deployed so you don't fall victim to «false positives», i.e., getting your legitimate
email to clients and other contacts improperly blocked as spam.
ClickZ recommends using multiple authentication protocols, including SPF, Sender ID, and DomainKeys Identified Mail (DKIM) to ensure your
email message will get verified
no matter which authentication protocol the receiving mail server uses (download our Advanced Deliverability brochure to learn more about our authentication solutions for law firm
marketers).
But one further item for legal
marketers to consider: If spammers are now using the good name of lawyers in their product, you should also
know this is a serious blow to firms that rely on
email marketing.
Your time is valuable, and sorting through
emails from people you don't
know — like
marketers, recruiters and salespeople — can feel like work.