Companies like Ladder.io have software that works with
email marketing platforms like MailChimp and allows you to experiment with A / B split testing to pinpoint the «little things» that make all the difference.
Not exact matches
Some businesses might utilize their digital
marketing platforms,
like email marketing and social media, to gain precious feedback from customers.
Instead, I'd
like to show you how to use your
email marketing platform to segment your audience based on the actual interests of your prospects.
Tools
like your blog, social media
platforms and
email marketing are all fantastic real estate
marketing techniques to get the word out.
In the intro I mention my own writing update and how CrimeFest literary festival has changed so much for indies over the last few years, plus, Goodreads expansion into ebook giveaways and
email marketing for books on sale, which will see them up against promotional
platforms like BookBub.
For example, on our own
email marketing platform, we recently rolled out the ability to insert social sharing icons, as well as a Facebook «
Like» button, so that readers can easily share a law firm's
email alert, newsletter or invite content with their social network and / or on their Facebook wall.
To that end, if you use a paid
email platform,
like Constant Contact, this is also a form of
marketing and the associated costs can often be deducted from your total income.
Home staging tools
like email marketing platforms also allow you to manage your contacts, track performance of your
emails, and most importantly, not let your
emails end up in the spam folder.