The initial redesign of Jaffe's
email marketing program produced staggering results, including a 63 - percent boost to online lead generation and a 78 - percent increase in closed sales from those leads.
So, before any of this collateral is
produced, audit your
email marketing program (or get one off the ground), set up automated drip workflows, and then add messaging for each content type to the drip campaigns (e.g. send leads who download X content on your site
email featuring Y content that's similar to the piece they downloaded).