Sentences with phrase «email newsletter subscribers spend»

We've previously referenced the research of Nielsen Norman Group showing that email newsletter subscribers spend an average of 51 seconds on each newsletter in their inbox.

Since email newsletter subscribers spend, on average, about 51 seconds scanning an email newsletter they have just opened, you don't have much time to attract readers» attention.

Not exact matches

Rather than bombarding your subscribers with constant emails and newsletters choked with promotion and snippets of information, spend some time at the end of each month and create content that is of a high standard and offers value to the reader e.g. a free short story, a competition, a survey (and results), some exciting news that will be of interest to YOUR readers.

That is, subscribers don't necessarily «read» emails; they scan them (Nielsen Norman Group's usability study (Email Newsletter Usability — Third Edition, June 2006) determined that users, once engaged, spend an average of 51 seconds on each newsletter in theNewsletter Usability — Third Edition, June 2006) determined that users, once engaged, spend an average of 51 seconds on each newsletter in thenewsletter in their inbox).