While most email fundraising programs pay attention to the opens, clicks, and actions taken, many organizations overlook
their email spam rate.
Not exact matches
We're not going back to
email spam, given better filters and worse match
rates to real — not throwaway —
emails.
The effect is that even if you do everything «right» in your writing, code and
email design, and even if the Email on Acid test in Convio or a spam assassin score in Salsa rates your emails as «safe», you can still be evaluated as spam if people do not react by opening, clicking,
email design, and even if the
Email on Acid test in Convio or a spam assassin score in Salsa rates your emails as «safe», you can still be evaluated as spam if people do not react by opening, clicking,
Email on Acid test in Convio or a
spam assassin score in Salsa
rates your
emails as «safe», you can still be evaluated as
spam if people do not react by opening, clicking, etc..
Maybe it's the
spam approach — a 2 % success
rate is enough if they are
emailing 50 women.
First, when non-responsive subscribers receive a steady stream of
emails, or in some cases an increased frequency of
emails, they will often begin reporting those
emails as
spam driving up the marketer's complaint
rate.
These services not only send out your
emails, keep track of your statistics and open
rates and manage your list, but they will also help you by requiring an «unsubscribe» link at the bottom of your messages and providing other built in precautions to help keep you in compliance with the CAN -
SPAM act.