Sentences with phrase «emails by persona»

After looking at the results of this persona - based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16 %.

Not exact matches

I like to be very scheduled (so this might not work for everyone), so I typically create a calendar reminder every few months to «check in» with a representative of each of my buyer personas — whether it be via a quick chat or email, or by browsing through community comments and sentiment.

For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas.

The ability to highlight personas ensures that we can deliver the right message to the right prospect at the right time, whether the prospect is visiting the website, is receiving a marketing email, or is being contacted by a sales rep.

Buyer Personas: The ability to highlight personas ensures that we can deliver the right message to the right prospect at the right time, whether the prospect is visiting the website, is receiving a marketing email, or is being contacted by a saPersonas: The ability to highlight personas ensures that we can deliver the right message to the right prospect at the right time, whether the prospect is visiting the website, is receiving a marketing email, or is being contacted by a sapersonas ensures that we can deliver the right message to the right prospect at the right time, whether the prospect is visiting the website, is receiving a marketing email, or is being contacted by a sales rep.

Emails should focus on highlighting premium content directly tied to your targeted personas (and your campaigns should be segmented by persona) and the likely issues that are at play.