That Fonepad was launched around the same time that Asus started their attention grabbing campaign for what Asus calls
the emerging phablet market, through a series of ads entitled «Fonepad is Calling» as seen in the video below.
Not exact matches
Recent figures suggest tablet sales are slowing down in developed
markets, while sales of
phablets are booming in
emerging markets.
At Quartz, Christopher Mims describes the trend toward the
Phablet, a giant phone that is a huge success in
emerging markets where people want a single device that can do everything.
Despite its large screen, the Sony Xperia T2 Ultra
phablet has been designed for
emerging markets like China, Middle East, Africa and the Asia Pacific, so it's expected to get released with not such a high price.