And so for us, it's still
about focusing a
certain portion of our budget on just pure brand building: creating that
emotional connection, disrupting, and doing
things in an interesting way.
Whether it is a retail sales ban that prevents them from obtaining a dog or a cat from someone that can help them find the right animal, restrictions on access to international or domestic waters for the collection of aquatic species, or restrictions on the ownership of
certain reptile species based on nothing more than their potential length, all of these
things are legislation that sounds really good when it's written on paper or when testimony
about it is delivered by an
emotional activist who feels very strongly.