Campaigning for hearts and minds: how
emotional appeals in political ads work, Studies in communication, media, and public opinion.
«I'll pray for you» is one of the oldest baloney
emotional appeals in the book.
Not exact matches
Reputation Institute's survey of Canada's largest companies reinforces the power of this
emotional appeal, which proved almost twice as important as rational considerations like product quality and innovation
in determining consumers» opinion.
There are best practices you're hopefully already employing
in your content strategy: adding a colorful image above the fold, using short sentences
in your introduction, and using
emotional triggers to
appeal to readers on a deeper level.
Inspiration
in its most authentic form
appeals on an
emotional level.
Many centuries ago, Aristotle analyzed success
in political persuasion along three dimensions: logos (the quality of argument), pathos (the power of
emotional appeal), and ethos (admiration or respect for the character of the speaker).
Would any of us respect the scientific findings
in any field if they used
emotional appeals to make their case, rather than evidence?
Too often, when Christians make
appeals to atheists or agnostics, they fall back on
emotional, faith - based language: «When I trust
in the Lord...,» «God has been so good to me...,» etc..
These feelings run very deep, and the
emotional appeal made
in arguments over abortion is very strong indeed.
Role - playing involves the total person
in a learning process and
appeals to cognitive, kinesthetic,
emotional, and experiential levels of human existence.
Simpson explained
in his book The Meaning of Evolution that «there are some beliefs still current, labeled as religious and involved with religious emotions, that conflict with evolution and are therefore intellectually untenable
in spite of their
emotional appeal.»
Leaders of the bankrupt Crystal Cathedral megachurch
in southern California made
emotional appeals over the weekend for financial help — as well as extended a grateful thanks to worshippers.
Despite the
emotional appeal of two people of the same sex who love each other
in a way that imitates a married couple, their union can not effect the true purposes of marriage and family, and this can be demonstrated abstractly with reason and concretely through nature, even to non-believers.
The carefully crafted
appeals to come forward at a crusade are often
emotional in nature, based on success stories of people who converted, or tales of woe about people who did not.
At first this expectation was doubtless
emotional in its
appeal, as Mussolini stirs Italians now by pictures of a new Roman Empire, but as the centuries passed and the powerful theological conviction that Israel was a chosen people
in special covenant relationship with Yahweh blended with the national dream, the coming Messianic age became increasingly a fixed idea and a cherished dogma.
In contrast to the celebrated emotional appeals he would issue to millions later in his life, Graham would recount that his own conversion experience was pretty platoni
In contrast to the celebrated
emotional appeals he would issue to millions later
in his life, Graham would recount that his own conversion experience was pretty platoni
in his life, Graham would recount that his own conversion experience was pretty platonic.
As a pastime to pull heartstrings it seems most unlikely, but on TV
in Britain its
emotional appeal is such that it surpasses even Wimbledon
In digital organizing, we often talk about
emotional appeal, and this allows us to start figuring out if we are eliciting the emotions we want to be eliciting.
So if the squeaky wheel truly gets the oil then I make a logical not an
emotional appeal to the people of Westchester County and to New York State to stand up, speak out and let the Governor know that this appointment will be nothing but another channel that will give the appearance of justice but will
in turn fail the people every time.
However,
in an
emotional appeal he refused to accede to Nick Clegg's demands for a direct apology to the four activists who have publicly made complaints about his behaviour.
The study, «Pathways of Influence
in Emotional Appeals: Benefits and Tradeoffs of Using Fear or Humor to Promote Climate Change - Related Intentions and Risk Perceptions,» published
in the Journal of Communication, was the result of a partnership grant between Cornell's Atkinson Center for a Sustainable Future, where Niederdeppe is a faculty fellow, and the Environmental Defense Fund.
I've created an e-book called How to Be Loved and it basically takes each of the elements of the
emotional core that I talked about earlier and just provides the reader with any number of daily reminders of areas to think about
in order to be someone who would be more
appealing to a future partner.
Amn excellent film
in terms of its animated
appeal, but the story loses its strength of
emotional appeal and would become easily forgotten.
The acting, the perfectly - developed characters, and the
emotional storm that develops throughout this season which ultimately ends
in a gut - wrenching and shocking final two episodes will
appeal to just about anyone who has been watching the series from the beginning up until this point.
Part of the movie's
emotional and visual
appeal lies
in the fact that Wakanda has never been colonized.
«Daredevil» isn't exactly the best superhero to
appeal to audiences since all he really has are his super senses, but his character also shares the deeper
emotional storyline found
in «Spider - Man» and the other early Marvel comics.
«Brokeback» has the more purely
emotional appeal; it tells the story of two men
in love for a lifetime and unable or afraid to act on their feelings.
Part of Lumet's
appeal,
in this and other films, is that he recognizes the
emotional and social circumstances that contribute to criminal behavior without obviating individual responsibility for criminal acts.
To get the full
emotional appeal of this movie it pays to have lived
in Seattle during the turn of the century, since «Grassroots» tells the true story of a race for a slot on the Seattle City Council.
In its good humor and
emotional appeal, this mix of new songs and old favorites, happy music and sentimental reflection, perfectly complements the changing moods of The Book of Life.
Members of the drag and transgender community have inherited a polarizing identity
in contemporary cinema, embodying characters that seem either condemned to brutal tragedy and emotional disturbance (In A Year With 13 Moons, Boys Don't Cry) or adored for their otherworldly glamor, fearlessness and sex appeal (The Crying Game, Kinky Boots, Divine in anything
in contemporary cinema, embodying characters that seem either condemned to brutal tragedy and
emotional disturbance (
In A Year With 13 Moons, Boys Don't Cry) or adored for their otherworldly glamor, fearlessness and sex appeal (The Crying Game, Kinky Boots, Divine in anything
In A Year With 13 Moons, Boys Don't Cry) or adored for their otherworldly glamor, fearlessness and sex
appeal (The Crying Game, Kinky Boots, Divine
in anything
in anything by
Members of the drag and transgender community have inherited a polarizing identity
in contemporary cinema, embodying characters that seem either condemned to brutal tragedy and emotional disturbance (In A Year With 13 Moons, Boys Don't Cry) or adored for their otherworldly glamor, fearlessness and sex appeal (The Crying Game, Kinky Boots, Divine in anything by John Waters
in contemporary cinema, embodying characters that seem either condemned to brutal tragedy and
emotional disturbance (
In A Year With 13 Moons, Boys Don't Cry) or adored for their otherworldly glamor, fearlessness and sex appeal (The Crying Game, Kinky Boots, Divine in anything by John Waters
In A Year With 13 Moons, Boys Don't Cry) or adored for their otherworldly glamor, fearlessness and sex
appeal (The Crying Game, Kinky Boots, Divine
in anything by John Waters
in anything by John Waters).
Presented with a growing number of stressed, angry, out - of - control students, we're responding by attempting to take away their weapons; we're doing very little, however, to help them deal,
in practical ways, with the
emotional upheaval that makes those weapons
appealing.
Emotional appeals and assumed facts have diminished
in their influence.
In this article, I'll offer some tips on how to create eLearning courses that
appeal to learners»
emotional nature so as to engage and motivate them.
The
appeal around SEL is significant enough that now California's CORE districts, which serve over a million students
in major urban areas like Los Angeles and San Francisco, now require social -
emotional skills to make up 8 % of a school's evaluation.
The drivetrain is certainly an impressive technological achievement and an object lesson
in systems integration, but it lacks the
emotional appeal of a soulful, high - revving engine and that will count against it among certain traditional sports car buyers.
VW has said it will prune its lineup, and
in response to questioning about the continuation of current models, Volkswagen board member Arno Antlitz said, «The Beetle and Scirocco are representatives of an
emotional and
appealing class of vehicles, but [VW product planning] is not always about continuing cars from one generation to the next.»
«Now, we are building on that success, and building on the
emotional appeal of the vehicle by offering more of the technology our customers want
in a package that meets the highest expectations for quality and craftsmanship.»
Mercedes - AMG has given its entry - level models, the CLA 45 4MATIC, CLA 45 4MATIC Shooting Brake and GLA 45 4MATIC, a comprehensive update and as such is offering even more driving pleasure and
emotional appeal than ever before
in the compact car segment.
After a few years on the market, Honda was looking to breathe new life
in this subcompact and turned to customer feedback for direction, adding «more
emotional appeal, both
in styling and driving dynamics,» according to Brett Watanabe, Honda's product planner for the Fit.
That
emotional appeal is
in large part due to the huge shade trees that have populated the spectator hillsides from the very beginning.
Painted
in a cool elegant white metallic, the Mercedes Concept X-CLASS stylish explorer puts the emphasis on elegance and a more
emotional appeal.
«
In addition to the
emotional appeal of its design, CTS Coupe delivers advanced technology and world - class performance.»
One of Lutz's peeves is that any vehicle that prompts the salesman to say, «Once you get
in and drive it...» shouldn't be
in your stable, because without
emotional styling
appeal, most folks aren't going to get
in and drive an ugly duckling with a bulging butt.
With this revolutionary concept and the
emotional appeal of its aerodynamically optimized body design, the 2 +2 - seater — which was conceived from the outset as a plug -
in hybrid — paves the way for an engagingly dynamic and futuristically efficient take on BMW's hallmark driving pleasure.
Rather than being bound by the conventions that had defined luxury cars
in the past, we aimed to create a car with innovative,
emotional and sensual
appeal that would draw customers» eyes away from other luxury cars and provide entirely new values.»
The CLA 45 4MATIC, CLA 45 4MATIC Shooting Brake and GLA 45 4MATIC have all followed the A 45 4MATIC
in receiving a host of updates and thus deliver even more driving pleasure and
emotional appeal.
The new, efficient four - cylinder engine on the C 300 and C 300 4MATIC models and upgraded AMG - enhanced 3.0 - liter V6
in the Mercedes - AMG C 43 4MATIC underscore the dynamic nature of this highly
emotional and
appealing C - Class model.
«The show car not only demonstrates a fascinating, new design idiom, but - with our new, high - performance and economical diesel drive system using BlueTEC technology - shows that Mercedes - Benz vehicles will also set standards
in the future
in terms of sustainability as well as
emotional appeal, driving pleasure and comfort.»