The study, «Pathways of Influence in
Emotional Appeals: Benefits and Tradeoffs of Using Fear or Humor to Promote Climate Change -
Related Intentions and Risk Perceptions,» published in the Journal of Communication, was the result of a partnership grant between Cornell's Atkinson Center for a Sustainable Future, where Niederdeppe is a faculty fellow, and the Environmental Defense Fund.
Spotting logical fallacies like
emotional appeal and reacting appropriately can prevent a significant proportion of security -
related problems like the email phishing scam discussed earlier.