Not exact matches
Both terms
are examples of framing the debated terms to get desired
emotional response from the
target audience.
As a mother myself in my early 40s, I
am your
target audience, and I did not witness anything that moved me in any
emotional direction beyond extreme discomfort.
The science of lead funnels then
is to sytematically discover
target audience's
emotional drives and ensure they get what they really want.
Creative marketing
is what
's going to appeal more to an
emotional response from your
target audience.