Sentences with phrase «emotional connection with consumers»

The goal was to help their agents create a more emotional connection with consumers through simple, clean design.

«We believe that «it» refers to the power of dream and innovation and building intensive emotional connection with consumers.

«But really the point of difference over time is giving the No Cow brand a personality and creating an emotional connection with consumers.

Embrace what you already have and make an emotional connection with consumers by telling a story that focuses on the real people that drive your company, the simplicity of your business model and most importantly, your values.

Although this brand had a strong emotional connection with consumers and ambitious expansion plans, it lacked the critical mass of customers to support the high levels of media advertising required to match the competition.

BlackBerry has traditionally scored high on product performance and innovation but low of emotional connection with consumers, which has hurt its ability to rebound from its iBeating.

Frederick Lecoq, senior vice-president of marketing at Sport Chek said the brand chose to advertise on Instagram because it offers a chance to make an emotional connection with consumers.

A recognizable brand isn't just a helpful symbol to help consumers tell one product from another on a crowded shelf; as any marketer can tell you, a brand is about establishing an emotional connection with a consumer, prompting positive associations that lead to a lifetime of sales.

Not exact matches

The company ranks high on delivering a positive consumer experience and product, but consumers» emotional connection with the brand is highly polarized — younger consumers tend to be enthusiastic, responding positively to its trendy image, while older Canadians don't feel a connection.

When a consumer hears the story of how your company was born, he or she can feel an immediate emotional connection with you.

Consumers making purchases with a strong emotional connection — say, for a funeral, wedding or even a birthday — are less likely to use tactics to help them get a better deal, according to a new study in the journal Judgment and Decision Making.

Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.

The tactical presence of the page evokes a sensory and emotional connection to the brand and the interruptive nature intersects with a consumer — in their mailbox, on a countertop, or in a rack on the street.»